Advertisement on TV 电视上的广告

Today more and more advertisements are seen on the TV screen. Every evening a series of advertisements come immediately after the News Program is over, informing TV viewers of the many different sorts of up-to-date products on the market. Besides, it often happens that while you are absorbed in a wonderful film on TV, endless ads interrupt you from time to time and make you quite annoyed.

There are two reasons, I think, for the growing number of ads on TV. First, in a competitive economy, the consumer usually has the choice of several different brands of the same product. Thus, manufacturers are confronted with a problem how to keep sales high enough to stay in business. They solve this problem by advertising. Through advertising, each manufacturing company tries to convince consumers that its product is special. Second, most consumers are interested in ads. They wish to get from TV ads the first-hand information about new products, which enables them to choose the one that they like best. As a result, there is a sharp increase in ads on the TV screen.

电视上的广告

今天越来越多的广告出现在电视屏幕上。每天晚上新闻节目结束后立即会播放一系列广告，告诉电视观众市场上最新产品的许多不同种类。此外，经常发生的是，当你专注于电视上精彩的电影，无穷无尽的广告打扰你的时间，让你很恼火。

电视广告越来越多我认为原因有两个。首先，在竞争的经济中，对同一产品消费者通常有不同品牌的选择。因此，制造商面临的一个问题是，如何保持销售高到足以保持业务。他们通过广告来解决这个问题。通过广告，每一个制造公司试图说服消费者，产品的特殊性。第二，是大多数消费者对广告感兴趣，他们希望从电视广告获得新产品的第一手资料，使他们能够选择他们最喜欢的一个。结果，广告在电视屏幕上急剧增加。