在阳光直射下，这些新鞋会开始变色

在阳光直射下，这些新鞋会开始变色

Converse has shown off its latest footwear collection, this time featuring UV-activated sneakers. The Nike-owned company has collaborated with Chinatown Market to produce the novel, color-changing shoe, which they have named the “UV Chuck 70” collection.

匡威展示了其最新的鞋类系列，这次主打的是uv激活运动鞋。耐克旗下的这家公司与唐人街市场合作生产了这款新颖的变色鞋，他们将其命名为“UV Chuck 70”系列。

Converse has collaborated with Chinatown Market to make these UV-activated sneakers

匡威与华埠市场合作，生产这种紫外线活化运动鞋

The sneakers have the classic Chuck Taylor All-Star design: star insignia, the All Star’s rubber sole, smooth rounded toe cap, and wrap-around strip.

这款运动鞋采用了经典的查克·泰勒全明星设计:明星徽章，全明星橡胶鞋底，光滑的圆形脚趾帽，以及环绕的带子。

The canvas upper begins as white, but when exposed to direct sunlight it morphs into a color-blocked design of blue, orange, fuschia and purple. It’s like having 2 sets of shoes in 1.

帆布鞋面一开始是白色的，但在阳光直射下，它就变成了蓝色、橙色、黑色和紫色的色块图案，这就像把两双鞋合在了一起。

Chinatown Market’s Mike Cherman, who co-created the shoes, told Sneaker News that for him, as a customization-crazy person, the Chuck Taylors offer a perfect ‘canvas’ (pun intended) to work from.

唐人街市场的迈克·切尔曼是这双鞋的联合创始人，他告诉《运动鞋新闻》，对他来说，作为一个痴迷于定制的人，查克·泰勒提供了一个完美的“画布”(双关语)。

“I love shoes like this because I can do whatever I want to them and have so much fun with them,” he said. “That truly is the core of why it’s so fun to work with Converse. We have this shoe that you can do anything with. It’s made of cotton canvas, one of the most malleable materials in the game, and it’s great to be able to play with that.”

他说:“我喜欢这样的鞋子，因为我可以做我想做的任何事情，和它们在一起很开心。”这就是为什么与Converse合作是如此有趣的核心原因。我们有这只鞋，你可以用它做任何事情。它是由棉布制成的，这是游戏中最具可塑性的材料之一，能够使用这种材料玩游戏感觉很棒。”

The UV feature allows the shoe to interact with the user and the environment it’s in, something that Mike thinks is the coolest part about the project.

UV功能允许鞋子与用户和它所处的环境进行互动，迈克认为这是这个项目最酷的部分。

“It makes the shoe more than just a shoe,” he explained. “It’s a conversation piece, something that’s unique to the wearer. These hues change in their own way, and some colors will last longer while others will last for a shorter time period.”

他解释说:“这使得鞋子不仅仅是鞋子。这是一件谈话物品，对穿戴者来说是独一无二的。这些颜色会以自己的方式改变，有些颜色会持续更久，而另一些颜色会持续更短的时间。”

“I think the biggest thing in communicating this project is that a lot of the product images show UV light, and a lot of people might not immediately understand what UV-activated means. It’s as simple as the sun. All you need is sunlight for these shoes to change colors.”

“我认为，在这个项目中，最大的交流是，很多产品的图像显示紫外线，而很多人可能不会立即理解紫外线激活意味着什么。它就像太阳一样简单。只需要阳光就可以让这些鞋子变色。”

“That’s what’s so beautiful about it. You don’t need any special tech, you don’t have to be able to draw. It’s not like we just gave you a box of markers and said: ‘now you have to make your own cool shoe.’ It’s truly packaged with the punch of its special features. It changes with you.”

“这就是它的美丽之处。你不需要任何特殊的技术，你不需要会画画。这不像我们给你一盒马克笔，然后说:“现在你必须自己做一双很酷的鞋。”他说，这款鞋子真正具备了其独特的功能，它会随着你的改变而改变。”

“You go to a music festival, the shoes are all bright and crazy in the sunlight, and the moment you step inside a tent, they go back to their pastel base. That’s what’s so fun.”

“你去参加一个音乐节，鞋子在阳光下都是明亮而疯狂的，当你走进帐篷的那一刻，它们又回到了之前的样子。这就是有趣的地方。”

Image credits: thechinatownmarket