作为世界领先的美容化妆品及相关产品的直销公司,雅芳的产品包括著名的雅芳色彩系列、雅芳新活系列、雅芳柔肤系列、雅芳肌肤管理系列、维亮专业美发系列、雅芳植物护肤系列、雅芳健康产品和全新品牌Mark系列,以及种类繁多的流行珠宝饰品。
雅芳于1990年进入中国。雅芳(中国)有限公司现有74家分公司,覆盖国内23个省、5个自治区及4个直辖市,拥有雇员约2000人。位于广州的雅芳生产基地,累计投资超过6000多万美元,于1998年正式投入使用。雅芳(中国)有限公司为中国女性提供数百种各类产品,包括护肤品、彩妆品、个人护理品、香品、流行饰品、时尚内衣和健康食品等。
Avon is the world’s largest cosmetics and perfume company. It’s also one of the oldest. It was founded in New York in 1886 by a door-to-door book salesman David H. McConnell who gave away perfume to encourage sales. The perfume became more popular than the books so he established the California Perfume Company. Since then it has become a multinational corporation, employing over 40,000 people in 140-plus countries across the globe, and has annual sales in excess of $10 billion. The company uses a mix of sales strategies, relying on door-to-door selling, catalogues and retail stores. Traditionally, the trademark ‘Avon lady’ would come to customers’ doors. The company is expanding quickly into China and Russia and has also targeted the market for male cosmetics.