世界名牌博览：迪士尼

Walt Disney is the world’s largest and best-known media and entertainment company. It was founded in 1926 by animator brothers Walt and Roy Disney. They became pioneers in making cartoons and full-length animated movies. Their creations are now an established part of our culture. Mickey Mouse, Fantasia, Snow White, Dumbo and Bambi are all cinema classics. The company’s theme parks are also world-famous. Disney has moved with the times and made several key acquisitions. In 2006, Disney bought Pixar Animation Studios from Apple founder Steve Jobs, and three years later it bought Marvel Entertainment. Disney thus added culturalicons like Toy Story and Spiderman. The Disney website explains the company’s “commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling”.