世界名牌博览：吉列

吉列(Gillette)是国际知名的剃须护理品牌，由“吉列之父”金·吉列(King C. Gillette)创办于1901年。到1917年，吉列品牌在美国国内的市场占有率已达80%，奠定了其在刮胡刀领域的领导地位。自20年代开始，吉列逐渐进入国际市场，并迅速成长为国际知名品牌。吉列一直是世界剃刀和刀片领域的领先品牌，其在全球市场的占有率高达65%，处于绝对领先的地位。2005年宝洁(P&G)以570亿美元并购吉列公司。

2016年6月8日，《2016年BrandZ全球最具价值品牌百强榜》公布，吉列排第61名。

Gillette is a leading brand of razors and personal hygiene products. It was founded in 1895. It produced the first safety razors using disposable blades in 1902. In 1958, it produced its first 'adjustable' razor – the model for most of today’s razors. The company is famous for bringing out different designs of razors, each claiming to produce a much better, closer shave than the ones before. Its slogan is "The Best a Man Can Get". The brand markets itself as providing “high-performance styling and grooming products for men.” More than 600 million men worldwide shave with a Gillette product. Gillette was bought by Proctor and Gamble in 2005 and the name ‘The Gillette Company’ disappeared. The company also produces shaving gels and creams, hair care products and deodorants.