北师大版高中英语模块4--Unit 11 The Media Lesson 3-2

北师大版高中英语模块4--Unit 11 The Media Lesson 3-2 [00:02.06]However, even this is often not enough [00:04.50]to be noticed in a modern city. [00:06.51]Because of the advertising boom, [00:08.30]people are used to seeing high standards [00:10.50]of visual design. [00:12.07]Modern advertisements must stand out [00:14.28]in a world full of competition [00:16.05]by combining the highest standards of design [00:18.79]with ideas linked to the products [00:20.81]to make them more attractive. [00:22.49]For example, some advertisements may suggest [00:24.98]that buying a car can make you free. [00:27.22]That is, they use the concept of freedom [00:29.77]to sell the car. [00:31.39]Other common ideas include happiness, [00:33.56]wealth and success. [00:35.29]In fact, in the world of advertisements, [00:37.50]such content is as old as advertising itself. [00:41.40]For many of today's advertisers, [00:43.51]repeating old ideas [00:44.86]is not a successful approach. [00:46.83]They realize that it does not matter [00:48.77]how attractive the idea linked [00:50.83]with the product is- [00:52.56]most people know that the main purpose [00:54.38]of the advertisement is making customers [00:56.68]spend money. [00:57.95]Instead, these advertisers [00:59.72]look for other ways to make people [01:01.27]notice their products. [01:02.16]

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