北师大版高中英语模块4--Unit 11 The Media Lesson 3-1

北师大版高中英语模块4--Unit 11 The Media Lesson 3-1 [00:02.78]Unit 11 The Media Lesson3 The Advertising Game [00:09.22]The classic advertisement [00:10.43]is one that gives information [00:12.18]about finding certain products. [00:14.83]It is likely to be just the name of a company, [00:17.32]part of which may be a general location. [00:20.15]For example, it could be [00:21.50]"Shanghai Sewing Machine", [00:22.89]or "Tsing Tao Beer Corporation", [00:24.75]and you would know what the companies sell, [00:26.94]where they are located,and the brand names. [00:29.77]However, this kind of advertising [00:31.65]might not be suitable when there are products [00:34.37]and services in direct competition [00:36.17]with each other in the market place. [00:38.42]In such situations, [00:39.99]advertisements need to attract, [00:41.82]and hold the attention of the public. [00:43.76]Some advertisements consist [00:45.42]of pictures or the words of experts [00:47.49]to show people how good the products are. [00:50.26]Others try to create advertisements [00:52.07]that people simply enjoy looking at. [00:54.70]As present-day advertisers [00:56.37]often have large budgets, [00:57.91]a lot of money is spent [00:59.71]on applying modern techniques of design [01:01.45]to make these advertisements [01:02.59]as visually attractive as possible. [01:04.42]

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