《名人传记》之乔布斯一代创意天才135:把握一个可以改变世界的机会

In the early 1980's

在80年代初期

Apple Computer became the fastest

苹果电脑成为美国历史上

growing company in the US history.

发展最迅速的电脑公司

The Macintosh team was working on

Macintosh团队正朝着

what Steve Jobs hoped would be

乔布斯所希望

the next computer breakthrough,

成为下个电脑突破的方向而努力

but Apple was also searching

同时苹果电脑公司也正物色着

for a new CEO.

新的行政总裁

Jobs wouldn't get the title,

乔布斯没有坐上这个宝座

but be would help recruit

而是由他找回来的人

the man who did: John Sculley.

担任了这个职位：约翰史考力

The famous line,

大家都听过这个故事

since Sculley was running Pepsi,

史考力当时经营着“百事可乐”

the soft drink company,

一家软饮料公司

Steve Jobs said

乔布斯和他说

"Do you want to spend the rest of your life selling sugared water

你想下半辈子只是卖汽水给小孩

to kids or do you want to come with me

还是做你想做的，和我一起

and have a chance to change the world?"

把握一个可以改变世界的机会?

And when he came to work with Apple,

史考力去了苹果电脑公司之后

when Sculley came, they were inseparable.

他们经常形影不离

I mean, Steve and John even

乔布斯和史考力

when they would sit in a meeting,

即使在开会时

they would both sit together at the end of the table.

也要在桌边一起坐

I mean, it was just unbelievable

真的有点难以置信

and Sculley was totally excited

史考力感到非常兴奋

about working with Steve,

能和乔布斯一起工作

but clearly he knew nothing about the business.

但很明显他对电脑行业一无所知

Sculley was installed as CEO

史考力获擢升为苹果电脑公司行政总裁

in April 1983,

在1983年4月

just in time to help market

刚刚赶及帮忙推出

the new Macintosh computer.

全新的Macintosh

Today, we celebrate the first glorious of universe

今天我们将为一个辉煌的

for the information...

科技里程碑而庆祝

Apple's ad agency hired director Ridley Scott

苹果的广告公司请列尼史葛导演

to Make a commercial based on

基于乔治奥威尔的著作《1984》

George Orwell's book ‘1984'.

制作了一辑广告

That's the greatest ad ever run in the history of television

这是电视史上最大型的广告片

and the board of Apple at that time

不过当时苹果电脑公司董事局

disapproved that ad.

并不同意这样做

In fact, Steve Jobs and Steve Wozniak said

于是乔布斯和沃兹尼瓦克说

we'll put in the money to pay for the ad,

由他们出资制作这个广告

we'll do it ourselves.

让他们自己做