卡耐基演讲·1.以个人经验为例
这种例子，如果是曾经对你的生活造成强劲冲击力的单一事件，是会很有效力的。事情的发生或许不超过几秒钟，可是在那短短的一瞬间，你已学到了难忘的一课。比如，当我们班上一个人讲他想从翻转的船边游上岸去的故事后，我相信每个听众都下定了决心，如果自己在面对类似的情况，会听从他的忠告留在船边，直到救援人员的到来。而我听到另一个讲演者讲了一个孩子和一台翻转过来的电动剪草机的惨痛事件后，在我的脑海里就留下了鲜明的印象，每每遇到孩子们在我的电动剪草机附近徘徊时，我就会不自觉地提高警觉。我们很多老师，因为对在班上所听到的事情印象深刻，便立即采取行动，防止家附近再发生类似的意外。譬如，有位老师因为听了一场活灵活现地重现了一起烹饪意外引起的火灾的演讲后，就将灭火器放在了厨房内。另一位则从另一场讲述一个母亲发现自己的孩子昏倒在浴室里，手中抓着一瓶有毒药物而发狂的事件中吸取了教训，把所有装着有毒性物品的瓶子贴上标签，并特别留意，把它们放在了孩子们拿不到的地方。The incident type of example is particularly powerful when it is based upon a single event that had a dramatic impact upon your life. It may not have taken more than a few seconds, but in that short span of time you learned an unforgettable lesson. Not long ago a man in one of our classes told of a terrifying experience when he tried to swim to shore from his overturned boat. I am sure that everyone in his audience made up his mind that, faced with a similar situation, he would follow this speaker's advice and stay with the capsized boat until help came. I remember another example of a speaker's harrowing experience involving a child and an overturned power mower. That incident was so graphically etched in my mind that I will always be on guard when children are hovering near my power mower. Many of our instructors have been so impressed by what they have heard in their classes that they have acted promptly to prevent similar accidents around their homes. One keeps a fire extinguisher handy in his kitchen, for instance, because of a talk he heard which vividly recreated a tragic fire that started from a cooking accident. Another has labeled all bottles containing poison, and has seen to it that they are out of the reach of his children. This action was prompted by a talk detailing the experience of a distraught parent when she discovered her child unconscious in the bathroom with a bottle of poison clutched in her hand.
一个曾经使你永远不能忘记的教训，是说服性演讲必备的条件。利用这种事件，就可以打动听众，让他们采取行动——你会遭遇到，他们也可能会遭遇到，那么最好是听你的劝告，做你要他们做的事。A single personal experience that taught you a lesson you will never forget is the first requisite of a persuasive action talk. With this kind of incident you can move audiences to act-if it happened to you, your listeners reason, it can happen to them, and they had better take your advice by doing what you ask them to do.
