你喜欢的不是那家咖啡店，而是店里的人

Study reveals the benefits of being a ‘regular’ at your favorite spots

研究揭示了经常去你喜欢的地方的好处

Americans are more loyal to a particular employee than to a business as a whole, according to new research.

一项最新调查显示，美国人对某个特定员工的忠诚度要高于对整个公司的忠诚度。

The survey of 2,000 Americans found just over three-quarters of respondents tend to be more loyal to a particular employee of a business they like, rather than a business overall.

这项针对2000名美国人的调查发现，略高于四分之三的受访者倾向于对自己喜欢的公司的某个特定员工更忠诚，而不是对整个公司。

And that loyalty runs deep: Forty-eight percent of those surveyed are so loyal to “the one,” they would follow their favorite employee from business to business, should they ever relocate.

而且这种忠诚是根深蒂固的:48%的受访者非常忠诚于“那个人”，他们甚至会跟着自己最喜欢的员工从一个公司转到另一个公司，如果他们非要走的话。

Consumers are so loyal to their favorite employees, in fact, that six in 10 respondents said they wouldn’t bring up a concern they had because they don’t want to offend them.

事实上，消费者对他们最喜欢的员工是如此的忠诚，以至于十分之六的受访者表示，他们不会提起他们所担心的问题，因为他们不想冒犯他们。

Conducted by OnePoll on behalf of DaySmart Software, the survey asked respondents about their business preferences and how much work goes into finding “the one.”

这项由代表DaySmart软件公司的OnePoll进行的调查询问了受访者的商业偏好，以及找到“真命天子”需要做多少工作。

Results found it’s so hard to find “the one,” that 44 percent of respondents would rather keep visiting a business that delivers a poor experience to avoid having to find a new business altogether.

结果发现，很难找到“那个人”，44%的受访者宁愿继续访问一个提供糟糕体验的公司，也不愿去寻找一个新的。

This may be due to the fact respondents reported it takes them eight visits to a business before they consider themselves a regular. After that, it takes one more visit to fully lock in their loyalty.

这可能是因为受访者报告说，他们需要访问同一家店8次，然后才认为自己是常客。在那之后，还需要一次访问才能完全锁定他们的忠诚。

And if a business provided them with the wrong service entirely, respondents would put up with this mistake three times before never visiting a business again.

如果一家店为他们提供了完全错误的服务，那么受访者会忍受这个错误三次，之后再也不去了。

The survey also asked respondents what they value most when visiting a business and found the top traits were the quality of the service, the cost and a convenient location.

这项调查还询问了受访者，当他们访问一家店时，他们最看重的是什么，发现，最重要的特点是服务质量、成本和便利的位置。

When it comes to being a regular at a business, the top perks are having full trust in the business (61 percent), having the employees know your preferences (57 percent) and knowing what to expect from the service (57 percent).

说到成为一家店的常客，最重要的是对企业有充分的信任(61%)，让员工知道你的偏好(57%)，知道从服务中期待什么(57%)。

“It’s clear that consumers value their relationships with employees above all else,” said Jeff Dickerson, CEO of DaySmart Software. “Which means business owners should invest in the right tools that will make it easier for employees to do their jobs so they can focus on nurturing those relationships.”

DaySmart软件首席执行官杰夫•迪克森(Jeff Dickerson)表示：“很明显，消费者更看重与员工的关系。这意味着企业主应该投资于正确的工具，让员工更容易完成工作，这样他们就可以专注于培养这些关系。”

Nearly three-quarters of those surveyed also shared they’re more likely to continue their patronage to a business if they can utilize online resources to book appointments and reservations.

近四分之三的受访者也表示，如果能够利用在线资源预约和预订，他们更有可能继续光顾某家店。

Forty-four percent of those surveyed also shared receiving discounts or promotions for their loyalty is another perk of being a regular.

44%的被调查者表示因为忠诚而享受折扣或促销，这是成为常客的另一个好处。

Businesses benefit from these regulars as well, as 42 percent of respondents said they would be the most likely to recommend a business when they consider themselves a regular and always have a positive experience.

公司也会从这些常客身上受益，42%的受访者表示，当他们认为自己是常客并且总是有积极的体验时，他们最有可能向别人推荐这家店。

“Creating truly personalized experiences that are based on preferences and purchase history will empower businesses to foster more fruitful, long-term relationships with clientele, who in turn will feel a sense of loyalty to the business and its employees,” added Dickerson.

Dickerson补充道：“创造基于偏好和购买历史的真正个性化体验，将使企业能够与客户建立更富有成效的长期关系，而客户又会对企业及其员工产生忠诚感。”。