被神化的灵丹妙药——水

Water is a go-to remedy for a variety of ailments:exhaustion,headaches,digestive problems,inflammation,dry skin,acne.

水是治疗各种疾病的首选灵丹妙药：疲劳、头痛、消化不良、炎症、皮肤干燥、痤疮。

“It’s a popular idea among patients and a popular idea in consumer media that hydration equals healthy skin,”said Dr.Joshua Zeigler,a dermatologist at Mount Sinai in New York City.

“这是一个在病人中很流行的观点，也是消费媒体中很流行的观点，即补水可以带来健康皮肤。”纽约市西奈山医院皮肤科医生乔舒亚·齐格勒说。

But that’s not exactly how it works.“It’s a complete myth that eight glasses of water are necessary to maintain hydrated skin,”he said.Still,many consumers treat water like an anti-aging potion.

但事实并非如此。“每天要喝八杯水才能保证皮肤所必需的水分，这完全是无稽之谈.”他说。尽管如此，许多消费者仍将水视为抗衰老的神物。

We think of water as so good for us that the bottled water industry doesn’t need to spend much money on convincing us to buy it,compared with marketing budgets for other beverages.

我们认为水对我们很有好处，因此，其他饮料需要支出大笔营销预算，但瓶装水行业不需要花很多钱来说服我们购买饮用水。

Advertising expenditures in 2018 were$109 million for the bottled water industry,while the beer industry spent more than$1.5 billion,and the soft drink industry came close to$1 billion,according to data from Kantar Media.

Kantar Media公司的数据显示，2018年，瓶装水行业的广告支出为1.09亿美元，啤酒行业的广告支出超过15亿美元，软饮料行业的广告支出接近10亿美元。

The truth is that for the most part,consumers don’t care what brand of bottled water they buy;the best-selling brand of bottled water,according to the online statistics portal Statista,is“private label,”which is another term for“generic brand.”Consumers don’t even know who manufactured it,or where.

事实是，在很大程度上，消费者并不关心自己买的是什么牌子的瓶装水;根据在线统计门户网站Statista的数据，最畅销的瓶装水品牌是“私人品牌”，这是“无注册商标品牌”的另一种说法。“消费者甚至不知道它是谁生产的，在哪里生产的。”

Water appears immune to claims that its benefits are overblown—we need it to survive,after all.Its benefits have even become a meme.There are social media accounts dedicated to berating their followers for not drinking enough water.

无论怎么说水的益处被夸大了，似乎都不会影响它——我们毕竟确实需要水才能生存。它的好处甚至成为了一种米姆。有一些社交媒体账号专门用来斥责关注者没有补充足够的水。

But if you haven’t quite hit your quota today,don’t worry:Your 2020 isn’t already ruined.The tasty beverages you thought of as dehydrating,like coffee,tea and beer,are actually hydrating.

但是如果你今天还没有完成你的饮水配额，不要担心：你的2020年并没有被毁掉。你认为咖啡、茶和啤酒这些有味道的饮料会让你脱水，但它们其实是补水的。

“Coffee is a hydrating beverage,”said Ms.Antonucci,the nutritionist.“If you’re drinking it,let go of the guilt.Enjoy it.”

“咖啡是一种补水饮料，”营养学家安托努奇说。“如果你喝了，就不要有负罪感。享受它。”