Facebook会让用户知道哪些公司在跟踪你

Facebook会让用户知道哪些公司在跟踪你

Facebook plans to roll out a feature to allow users to see what companies track them — and to control which of that data gets shared with Facebook.

Facebook计划推出一项功能，允许用户查看哪些公司跟踪他们，并自主控制哪些数据可以与Facebook共享。

More than a year after the plan was first announced by Mark Zuckerberg at the F8 developer conference in response to the Cambridge Analytica scandal, Facebook on Tuesday formally announced the launch of its “Off-Facebook Activity” tool.

在马克·扎克伯格(Mark Zuckerberg)在F8开发者大会上针对剑桥分析公司(Cambridge Analytica)丑闻首次宣布该计划一年多之后，Facebook周二正式宣布推出其“非Facebook活动”工具。

The tool will allow users to see and control the data that outside websites and apps share with Facebook to improve targeted advertising — and opt out of having it shared.

该工具将允许用户查看和控制外部网站和应用程序与Facebook共享的数据，以提高定向广告的效果，并选择是否共享这些数据。

Users who access the tool through Facebook’s settings page will see a list of third-party websites — such as a clothing website — that share browsing activity with Facebook. They will then be able to opt out of future tracking, and can disconnect the data from their account.

通过Facebook设置页面访问该工具的用户，将看到与Facebook共享浏览活动的第三方网站列表，如服装网站。然后，他们将能够选择退出未来的跟踪，并可以断开数据与他们的帐户的连接。

The social media site said that if a user clears their off-Facebook activity, Facebook would remove the user’s identifying information from the data that apps and websites choose to send.

这家社交媒体网站表示，如果用户清除了他们在Facebook之外的活动，Facebook将从应用程序和网站选择发送的数据中删除用户的识别信息。

“We won’t know which websites you visited or what you did there, and we won’t use any of the data you disconnect to target ads to you on Facebook, Instagram or Messenger,” the company said in a statement.

该公司在一份声明中说：“我们不知道你访问过哪些网站，也不知道你在那里做了什么，我们也不会使用你断开的任何数据在Facebook、Instagram或Messenger上向你投放目标广告。”

Facebook will not, however, allow users to delete their data entirely.

然而，Facebook不允许用户完全删除他们的数据。

Facebook said it expects this could have some impact on its business. The tech heavyweight has faced criticism from lawmakers and regulators over its privacy practices.

acebook表示，预计这可能会对其业务产生一些影响。这家科技巨头因其隐私行为受到了立法者和监管机构的批评。

“I think they’re trying to stay one step ahead of the regulators,” Wedbush analyst Dan Ives tells The Post. “By making it optional, it ultimately is a low- to mid-single digit impact at most.”

“我认为他们正试图领先监管机构一步，”Wedbush分析师DanIves告诉邮报。“通过数据可选操作，最终让数据最多只是一个数字的影响。”

“They’re making sure it’s an option, but they’re not shooting themselves in the foot,” he added.

“他们正在确保这是一个选择，但他们不会搬起石头砸自己的脚。”他补充说。

The tool, which will rely on users to take initiative to change their settings, will only be available in Spain, Ireland and South Korea to start. It will roll out to more countries in coming months, Facebook said.

该工具将依赖用户主动更改设置，目前只在西班牙、爱尔兰和韩国推出。Facebook表示，未来几个月，这款应用将推广到更多国家。

Last month the company agreed to a record-setting $5 billion privacy settlement with the US Federal Trade Commission. The settlement is awaiting court approval.

上个月，该公司同意与美国联邦贸易委员会达成创纪录的50亿美元隐私和解协议。和解协议正在等待法院的批准。

Shares of Facebook were down 0.8% Tuesday afternoon, at $184.62.

周二下午，Facebook股价下跌0.8%，至184.62美元。