返校购物:受社交媒体影响的孩子促使父母过度消费

返校购物:受社交媒体影响的孩子促使父母过度消费

Kids pushing their parents for the coolest in back-to-school gear is a late-summer tradition, and today, youngsters have some backup: social media influencers.

孩子们督促父母穿最酷的返校装是夏末的传统，如今，年轻人有了一些后备:社交媒体的影响者。

Peer and social media influences on children are not news unto themselves, but it turns out these factors are affecting how parents spend their back-to-school dollars, according to a new NerdWallet survey conducted online by The Harris Poll.

据哈里斯民意调查公司在网上开展的一项新的NerdWallet调查显示，同龄人和社交媒体对孩子的影响对他们自己来说并不是什么新闻，但事实证明，这些因素正在影响父母如何花回学校的钱。

The online survey included 2,010 U.S. adults, among whom 595 are parents of kids in kindergarten through college. Of those parents, at least 6 in 10 say their children are influenced by peers or social media when making their back-to-school wish list. And about half of these parents (51%) say they typically end up buying back-to-school products their kids want because of these influences.

这项在线调查共有2,010名美国成年人参加，其中595人为幼儿园至大学学生的家长。在这些家长中，至少60%的人表示，他们的孩子在制定返校愿望清单时受到了同龄人或社交媒体的影响。这些家长中约有一半(51%)说，由于这些影响，他们通常会购买孩子想要的返校产品。

“The whole notion of ‘Keeping up with the Joneses’ is amplified on social media, with an entire army of influencers telling your child what they ‘need’ to have this year. That can make back-to-school shopping a real headache,” says NerdWallet personal finance expert, Kelsey Sheehy. “Ease the pressure by having a plan in place before you get started. You can even turn it into a learning opportunity and involve your child in the process so they can learn to prioritize and work within a budget.”

“在社交媒体上，‘攀比’的概念被放大了，一大群有影响力的人告诉你的孩子，他们今年‘需要’拥有什么。”这可能会让返校购物成为一个真正令人头疼的问题，”NerdWallet的个人理财专家凯尔西·希伊(Kelsey Sheehy)说。在你开始之前制定一个计划来缓解压力。你甚至可以把它变成一个学习的机会，让你的孩子参与其中，这样他们就能学会分清轻重缓急，在预算之内做打算。”

Here’s how parents are thinking about their back-to-school shopping lists, along with some tips on how to manage the costs and potential frustrations.

以下是家长们对返校购物清单的看法，以及一些如何管理成本和潜在挫折的建议。

Key findings

主要调查结果

· Nearly all (97%) of parents with children in kindergarten through college plan on back-to-school shopping this year.

·几乎所有(97%)有孩子在幼儿园到大学的家长今年都计划返校购物。

· Half (50%) of parents planning to do back-to-school shopping this year say they’ll likely splurge, compared with 93% of those who shopped last year who say they splurged.

·计划今年返校购物的家长中有一半(50%)表示他们可能会挥霍，相比之下，去年购物的家长中有93%表示他们会挥霍。

· Six in 10 parents (60%) with kids in school say their children are influenced by social media and 67% say their children are influenced by friends on what they want to buy for back-to-school.

·60%有孩子上学的父母说他们的孩子受到社交媒体的影响，67%的人说他们的孩子在返校时想买什么东西会受到朋友的影响。

· More than half (52%) of these parents say they feel pressured by their children to buy back-to-school items they want, even if they cost more than they’d normally want to spend.

·超过一半(52%)的这些家长说，当孩子们购买他们想要的返校用品时，他们感到有压力，这些物品的价格比他们通常想要的要高。

Tip 1:Share the list and a budget with your child.

技巧1：与你的孩子分享清单和预算。

You have a list of things your child needs and likely can’t indulge every whim on brand names and costly designs. Helping your child understand this upfront can save you from an argument in the store and can impart a useful lesson in personal finance. By setting a dollar limit before the shopping begins, you can avoid the exasperation of being pressured into a pair of sneakers that eats into the money for notebooks and pencils.

你有一个孩子所需的东西的清单，可能不能满足孩子对品牌和昂贵设计的所有幻想。提前帮助你的孩子理解这一点，可以让你避免在商店里争吵，还可以给他们上一堂有用的个人理财课。在购物开始前设定一美元的限额，你就可以避免被迫买一双运动鞋的烦恼，因为这双运动鞋会花掉你买笔记本和铅笔的钱。

Tip 2: Make a realistic budget and plan.

技巧2：制定一个现实的预算和计划。

If you know you “always” splurge this time of year (42% of parents say they do), or believe it’s likely, set a budget that accounts for this. Give yourself wiggle room to buy a few splurge items, but rein in spending on things you can get at a bargain price. If you’re completely honest with yourself, and you know you’ll spend more than you have, begin saving for back-to-school shopping like you do for holiday shopping or any big purchase.

如果你知道你“总是”在每年的这个时候挥霍(42%的父母说他们这么做)，或者相信这是可能的，那就制定一个预算。给自己一点空间去买一些奢侈的东西，但是要控制在你能以便宜的价格买到。如果你对自己完全诚实，并且你知道你会花更多钱，那就开始为返校购物存钱，就像你为假期购物或任何大的购物所做的一样。