想卖掉你的房子?像个买家一样思考，遵循这些居家布置的规则

想卖掉你的房子?像个买家一样思考，遵循这些居家布置的规则

For Joe Hayden, a real estate agent in Louisville, Kentucky, staging is on his must-do list for sellers.

对于肯塔基州路易斯维尔(Louisville)的房地产经纪人乔·海登(Joe Hayden)来说，布置家居是卖家必须做的事情之一。

“Staging is so important,” says Hayden, who’s been in the business for over 12 years. “We want buyers to be able to create an emotional relationship to the house and think it’s their home.”

“布置家居是如此重要，”从事该行业12年多的海登说。“我们希望买家能够与这栋房子建立一种情感关系，把它当成自己的家。

That’s even more relevant at a time when most people begin house-hunting on their smartphones.

”在大多数人开始用智能手机找房子的时候，这一点就更加重要了。

A seller's listing photograph has to be "amazing" because that’s the first engagement people have with their property, Hayden says. “But all the great photos won’t mean a lot unless the subject is presented in the best light.”

海登说，卖家的挂牌照片必须“令人惊叹”，因为这是人们第一次与自己的房产见面。“但所有优秀的照片都没有多大意义，除非照片的主题以最好的方式呈现。””

ccording to the National Association of Realtors’ 2019 home staging study, 83% of buyers’ agents said staging made it easier for prospective owners to see the properties as their future homes. About half of sellers’ agents reported staging a home helped increase the dollar value offered by buyers anywhere between 1% to 20%.

根据美国全国房地产经纪人协会(National Association of Realtors) 2019年的房屋分期研究，83%的买家经纪人表示，布置家居让潜在业主更容易把这些房产视为他们未来的家。约有一半的卖家经纪人表示，布置家居帮助买家提高了1%至20%的美元价值。

“Every single home must get staged,” Hayden says.

海登说:“每个家庭都必须有好好布置。

Here are tips for presenting your home in the best light:

以下是一些让你的家变得更美好的小贴士:

De-clutter and clean

整理和清洁

De-cluttering and cleaning top the list of home-improvement tasks realtors recommend to their clients, according to the NAR study.

NAR的研究显示，整理房间和打扫房间是房地产经纪人向客户推荐的最重要的家居装修任务。

Without spending a ton of money, get your house clean, "from ceiling to floor, and wash the windows from both inside and outside,” says Caroline Harmon, trends and style analyst for retailer Lowe’s. “It will give your whole house a fresh pop. The more you can de-clutter or simplify, the easier it will be to sell your house.”

不需要花一大笔钱，把你的房子打扫干净，“从天花板到地板，从内到外清洗窗户，”零售商劳氏(Lowe 's)的时尚和风格分析师卡罗琳·哈蒙(Caroline Harmon)说。“这会让你的整个房子焕然一新。你越能整理或简化，就越容易卖掉你的房子。”

Depersonalize

去个人化

The No. 1 advice Hayden gives to sellers: “Get out of the seller mindset and pretend you are a buyer and objectively criticize your own home as a buyer. Think of those things that will block someone from having a relationship with the house," he says. "A trophy case stacked to the ceiling doesn’t mean anything to the buyer.”

海登给卖家的第一条建议是:“摆脱卖家的心态，假装自己是买家，客观地批评自己的房子是买家。想想那些会阻碍人们与房子建立关系的事情，”他说。“对买家来说，一个堆到天花板的奖杯陈列柜没有任何意义。”

Light and color
光线和色彩

The play of light and color is also critical. “You want the house to look as bright as possible,” Hutchison says. “Psychologically, it really appeals to buyers. If you have dark curtains, take them out. …You don’t want any light bulb that’s amber in color. You want one that’s a bright daylight bulb.”

光和颜色的发挥也至关重要。和记黄埔表示:“你希望房子看起来尽可能明亮。”“从心理上讲，它真的很吸引买家。如果你有深色的窗帘，把它们扔掉。你不会想要任何琥珀色的灯泡。你想要一个明亮的日光灯泡。”

Furniture

家具

It's critical to rearrange the furniture in a room so that people don’t see the back of a couch when they walk in, Hayden says. “You want to have ... a path to navigate the house without walking into a barrier.”

海登说，重新摆放房间里的家具很重要，这样人们走进来时就不会看到沙发的背面。“你想要……一条可以在房子里穿行而不会碰到障碍物的路。”