如何走向一个有利可图的、快速地房屋销售之路

如何走向一个有利可图的、快速地房屋销售之路

Carole Goeas hoped her Alexandria, Virginia, condo would command a high price when she put it on the market in March. But when her real estate agent suggested she could boost the property's appeal by sprucing it up with "Burnished Clay" paint, she balked.

卡罗尔·戈阿斯(Carole Goeas)希望她在弗吉尼亚州亚历山大市(Alexandria)的公寓在3月份上市时能卖个好价钱。但当她的房地产经纪人表示，她可以用“抛光粘土”油漆来美化这处房产，从而提高它的吸引力时，她犹豫了。

“I hated the name of the paint and never would have picked it," Goeas says. But her agent, Chris Fischer of McEnearney Associates, was right. The repainted condo sold in just 10 days at the listing price of $600,000.

“我讨厌油漆的名字，我绝不会选它，”戈阿斯说。但她的经纪人、McEnearney Associates的克里斯费舍尔(Chris Fischer)是对的。这套重新粉刷过的公寓在短短10天内就以60万美元的挂牌价格售出。

The color, from Behr, “made the condo look twice as big, especially with the contrast of crisp white trim,” says Goeas, a political fundraising consultant.

贝尔的这种颜色“让公寓看起来大了一倍，尤其是与清脆的白色装饰形成对比，”政治筹款顾问戈阿斯(Goeas)说。

Painting your home before putting it up for sale can be critical to selling it faster and for a better price, says Dan DiClerico, a smart home expert for HomeAdvisor, a home improvement platform, in New York City.

纽约市家居改善平台HomeAdvisor的智能家居专家丹•迪克莱科(Dan DiClerico)表示，在将房屋挂牌出售之前，先粉刷一下房屋，这对于更快、更划算地出售房屋至关重要。

“While it varies a lot, we estimate that fresh paint adds 1% to 3% to a home’s final sale price,” he says. “On a $300,000 home, that means you could be getting $3,000 to as much as $9,000 more.”

他说:“虽然差别很大，但我们估计，新油漆会使房屋的最终售价上涨1%至3%。”“一套30万美元的房子，意味着你可能会多赚3000美元到9000美元。”

Given the relatively inexpensive cost of painting, DiClerico suggests it’s a good investment even if it just helps you sell faster. However, sellers make two common mistakes: either they don’t paint at all or they paint every single inch, which may be unnecessary, he says.

考虑到油漆相对便宜的成本，DiClerico建议，如果它只是帮助你更快地销售，这是一个很好的投资。然而，卖家会犯两个常见的错误:要么根本不刷漆，要么把每一寸都刷了，这可能是不必要的，他说。

Low-cost, high-impact improvement

低成本、高影响力的提高

A recent “Hidden Cost of Selling” report by Zillow, an online real estate database, found that sellers spend an average of $2,400 for exterior painting and $1,245 for interior painting.

在线房地产数据库Zillow最近发布的一份“隐性销售成本”报告发现，卖家平均花费2400美元购买外部刷漆，1245美元购买内部刷漆。

The amount varies according to the size of the property, how much preparation is required and whether you do it yourself or hire professional painters.

数额根据房产的大小、需要多少准备以及你是自己动手还是雇专业刷漆人而定。

In Virginia, Goeas spent $4,900 on professionals who painted the ceiling, walls, trim and built-in bookcases in her two-bedroom, two-bath condo.

在弗吉尼亚州，Goeas花了4900美元请专业人士为她的两室两卫公寓粉刷天花板、墙壁、装饰和嵌入式书架。

“The combination of professional painters and professional photos made all the difference in getting my condo sold fast,” she says.

“专业刷漆人和专业照片的结合让我的公寓卖得很快，”她说。

While painting a 2,300-square-foot house can cost between $4,000 and $11,000, says DiClerico, there’s no need to go all-in.

DiClerico说，粉刷一栋2300平方英尺的房子可能要花费4000到11000美元，但没有必要把所有的钱都花进去。

“Sellers should focus on high-traffic and first-impression areas such as the kitchen, the bathrooms and the foyer,” he says.

他表示:“卖家应该专注于客流量大、给人第一印象的区域，比如厨房、浴室和门厅。”

HomeAdvisor estimates that exterior painting ranges from $3,000 to $6,000 or more.

HomeAdvisor估计，户外刷漆的价格在3,000美元到6,000美元甚至更高。

“If you’re on a budget, pick your battles,” said Kerrie Kelly, owner of Kerrie Kelly Design Lab in Sacramento, California, and interior design spokesperson for Zillow. “At a minimum, I’d paint the front door, the main living space, and the kitchen. You could paint the bathrooms, too, but you might be better off just giving the grout a good cleaning.”

“如果你在预算中，选择你的战斗，”Kerrie Kelly设计实验室的老板，加州萨克拉门托的Kerrie Kelly说，他也是Zillow的室内设计发言人。“至少，我会粉刷前门、主客厅和厨房。你也可以粉刷浴室，但是你最好把水泥浆好好清理一下。”