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英语四级阅读练习:互联网追踪与用户数据

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2024年05月30日

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英语四级阅读练习

Imagine you went to a restaurant with a date; had a burger, paid with a credit card, and left. The next time you go there, the waiter or waitress, armed with your profile data, greets you with, "Hey Joe, how are you? Mary is over there in the seat you sat in last time. Would you like to join her for dinner again?" Then you find out that your burger has been cooked and your drink is on the table. Forget the fact that you are with another date and are on a diet that doesn’t include burgers. Sound a little bizarre? To some, this is restaurant equivalent of the Internet.The Net’s ability to profile you through your visits to and interactions at websites provides marketers with an enormous amount of data on you—some of which you may notwant them to have.

Are you aware that almost every time you access a website you get a “cookie”? Unfortunately, it’s not the Mrs. Reid’s type. A cookie on the Internet is a computer code sent by the site to your computer—usually without your knowledge. During the entire period of time that you are at the site, the cookie is collecting information about your interaction, including where you visit, how long you stay there, how frequently you return to certain pages, and even your electronic address. Fill out a survey to collect free information or samples, and marketers know even more about you—like your name, address, and any other information you provide. While this may sound scary enough, cookies aren’t even the latest in technology. A new system called I-librarian Alexa—named for the legendary third century B.C. library in Alexandria, Egypt—does even more. While cookies track what you are doing at one site, Alexa collects data on all your Web activity, such as which sites you visit next, how long you stay there, whether you click on ads,etc. All thisinformation is available to marketers, who use it to market more effectively to you. Not only do you not get paid for providing the information, you probably don’t even know that you are giving it.

英语四级阅读模拟题:

Choose correct answers to the question:

1.In the restaurant story, the author may most probably think the waiter or waitress was ________ 。

A. considerate

B. polite

C. irritating

D. unsmart

2.The author makes up the restaurant story in order to _______ 。

A.show the good service offered in some Web restaurants

B.criticize some restaurants for too considerate service

C.show the Internet’s ability to collect data on you

D.prove the incredible power of the Internet

3.What can be learned about “cookie” from the second paragraph?

A.It was first created by Mrs. Reid.

B.It collects information on you without your knowing it

C.It’s some information sent to your computer about yourself.

D.It’s the latest in technology.

4.What can be learned about "Alexa" from the second paragraph?

A.Alexa is named after an ancient hero in Egypt

B.Alexa is installed in libraries.

C.Alexa can collect all the necessary data on you.

D.Alexa can provide more data for marketers than a cookie.

5.Which of the following words can best reflect the author’s attitude to cookies and Alexa?

A. Critical

B. Suspicious.

C. Objective.

D. Optimistic.

【文章概要】

互联网上的追踪技术,如cookie和I-librarian Alexa系统,使网站能够收集用户的在线活动数据,包括访问的页面、停留时间、点击的广告等。这些数据为营销人员提供了大量关于用户的个性化信息,用于更精准地推广。虽然这种技术为用户提供了更个性化的体验,但也引发了关于用户隐私和数据安全的担忧。用户应警惕在线数据的收集和使用。

【答案解析】

1.答案:C
解析:在餐厅的故事中,服务员根据用户的个人信息进行过度热情的打招呼,并错误地提供了用户不需要的食物,这种行为显然让人感到不舒服和恼人。因此,作者可能认为服务员是“irritating”(恼人的)。选项A的“considerate”(体贴的)和B的“polite”(礼貌的)与故事中的情境不符,而D的“unsmart”(不聪明的)也不是最合适的描述。

2.答案:C
解析:作者编造这个餐厅故事是为了类比展示互联网收集用户数据的能力。通过餐厅中服务员根据顾客的个人资料提供个性化服务的情景,作者想要说明互联网上的网站也能通过用户访问和互动来收集大量关于用户的数据。因此,C选项“展示互联网收集用户数据的能力”是最符合作者意图的答案。

3.答案:B
解析:在第二段中提到,“A cookie on the Internet is a computer code sent by the site to your computer—usually without your knowledge.”,即互联网上的cookie是网站发送到你的电脑上的一个计算机代码,通常是在你不知情的情况下发送的。因此,可以得知cookie会在你不知道的情况下收集你的信息,所以答案是B。

4.答案:D
解析:在原文第二段中提到,“While cookies track what you are doing at one site, Alexa collects data on all your Web activity”,意思是cookie只能追踪你在一个网站上的行为,而Alexa能够收集你在整个网络上的活动数据。因此,可以推断出Alexa能够为营销人员提供更多的数据,比cookie更为全面。所以正确答案是D。

5.答案:A
解析:文章通过餐厅的例子来类比互联网上的数据收集,用“sound a little bizarre”和“while this may sound scary enough”等表达来表示对cookie和Alexa等技术的担忧和批评。这表明作者对这些技术持批评态度,因此A选项“Critical”(批评的)最能反映作者的态度。B选项“Suspicious”(怀疑的)虽然也表示不信任,但程度较轻;C选项“Objective”(客观的)与文章态度不符;D选项“Optimistic”(乐观的)则完全相反。

以上就是英语四级阅读练习的文章示例,希望对大家有所帮助!
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