In the 17th century, Dutch colonists took this tradition with them to America. Later, Sinterklaas was adopted by the English-speaking majority as “Santa Claus.” The resulting image of a “jolly old elf” driving a sleigh with “eight tiny reindeer” crystallized in the 19th century. That was when Clement Moore wrote the now-famous poem “A Visit From Saint Nick.” And the red-and-white suit? That was created by a Coca-Cola adman in the 1930s.