听好书学英语-经管类A market of multitudes

<p>[ti:未知]<br /> [ar:]<br /> [al:]<br /> [by:]<br /> [00:03.63]知行英语<br /> [00:30.46]A market of multitudes<br /> [00:32.35]How the Web creates more choices for everyone<br /> [00:37.65]人人有份的市场<br /> [00:38.61]网络是如何为人人创造更多的机会的？<br /> [00:47.69]Anderson is no mere business wonk.<br /> [00:50.41]He embraces the long-tail concept<br /> [00:53.51]with the fervor of a visionary.<br /> [00:55.60]He thinks online retailing portends dramatic changes<br /> [00:59.50]in our culture and economy, all good.<br /> [01:02.88]Say goodbye to the tyranny of "hits,"<br /> [01:05.65]the relatively small number of movies or CDs<br /> [01:08.66]or shirt styles or whatever that limited store space<br /> [01:12.00]forces us to choose from.<br /> [01:14.14]Online retailing opens a world of near-limitless choice.<br /> [01:23.72]讲解<br /> [01:58.37]语言点<br /> [02:01.61]hit<br /> [02:08.04]That song was a hit last year.<br /> [02:13.09]hit song<br /> [02:20.62]yesterday once more<br /> [02:23.91]carpenters<br /> [02:24.96]hit song<br /> [02:34.26]And when given that, Anderson writes,<br /> [02:36.33]people head off in every direction on the compass.<br /> [02:39.70]Increasing choice seems to unlock demand for that choice.<br /> [02:43.76]They explore obscure music,<br /> [02:45.92]buy nearly forgotten 40-year-old movies.<br /> [02:49.02]It may turn out<br /> [02:49.90]people bought Madonna records all those years<br /> [02:52.62]not because they loved Material Girl best of all<br /> [02:55.45]but because they didn't have many choices.<br /> [02:58.88]Niche is the new now.<br /> [03:00.53]"The era of one-size-fits-all is ending,"<br /> [03:03.83]Anderson writes,<br /> [03:05.10]"and in its place is something new, a market of multitudes."<br /> [03:13.61]讲解<br /> [04:04.43]I'll definitely embrace the long tail when it comes to music,<br /> [04:07.81]DVDs, funky-colored kitchen mixers<br /> [04:10.67]and hard-to-find replacement parts for charcoal grills.<br /> [04:14.42]But when Anderson turns to "media"<br /> [04:16.46]and glories in how the rise of the blogosphere<br /> [04:19.64]and Wikipedia, for example,<br /> [04:21.93]will revolutionize information-sharing,<br /> [04:25.00]I get queasy.<br /> [04:26.48]Being a card-carrying member of the Mainstream Media,<br /> [04:29.69]I would, wouldn't I?<br /> [04:35.06]讲解<br /> [05:04.27]语言点<br /> [05:05.75]Wikipedia  维基百科<br /> [05:18.88]wiki  快<br /> [05:37.04]Anderson calls Wikipedia,<br /> [05:38.76]the massive online reference work<br /> [05:40.84]that anyone can contribute to,<br /> [05:42.99]"arguably the best encyclopedia in the world:<br /> [05:46.59]bigger, more up-to-date, and in many cases deeper<br /> [05:49.92]than even Britannica."<br /> [05:51.77]Because literally anyone can write or edit an entry,<br /> [05:56.27]egregious errors do creep in, he admits.<br /> [06:00.97]Someone with a political agenda<br /> [06:02.89]can hijack a controversy-prone entry like "Islam."<br /> [06:10.64]讲解<br /> [06:49.36]But the system is self-correcting, he argues,<br /> [06:52.18]with a "Pro-Am swarm of self-appointed curators"<br /> [06:55.88]quickly "fixing" the bad work of others.<br /> [06:58.49]While Wikipedia entries vary in quality<br /> [07:01.36]more than do Britannica entries,<br /> [07:03.87]Wikipedia has 10 times more entries<br /> [07:06.44]than its legendary competitor,<br /> [07:08.81]so "your chances of finding a reasonable entry<br /> [07:11.47]on the topic you're looking for<br /> [07:13.43]are actually higher in Wikipedia."<br /> [07:20.49]讲解<br /> [07:59.48]Maybe. But for the foreseeable future<br /> [08:01.43]I'll not commit anything to print solely<br /> [08:03.86]on the authority of Wikipedia.<br /> [08:06.05]By the end of the book<br /> [08:07.02]Anderson seems more cautious in his predictions.<br /> [08:10.50]"Mass culture will not fall," he writes.<br /> [08:13.35]"It will simply get less mass.<br /> [08:15.61]And niche culture will get less obscure."<br /> [08:18.46]To succeed, Amazon will still need to sell<br /> [08:21.36]plenty of mainstream books as well as obscure titles.<br /> [08:28.98]讲解<br /> [09:07.44]Over the past couple of years<br /> [09:08.74]Anderson trotted out these ideas before audiences,<br /> [09:12.27]and the book bears the signs of oral presentation:<br /> [09:15.72]short, breezy paragraphs, frequent repetitions.<br /> [09:19.06]This is not altogether a bad thing.<br /> [09:21.87]He also keeps the jargon level relatively low.<br /> [09:25.19]The English majors among us, though,<br /> [09:27.39]may have trouble deciphering his charts.<br /> [09:30.42]Challenging, thought-provoking,<br /> [09:32.25]The Long Tail is one of those business books that,<br /> [09:35.42]ironically, deserves more than a niche readership.<br /> [09:42.82]讲解<br /> [10:07.20]语言点<br /> [10:09.05]contribute to  做贡献，促成<br /> [10:12.15]Exercise contributes to better health.<br /> [10:19.35]捐献<br /> [10:22.90]Contribute to the Red Cross.<br /> [10:25.81]投稿<br /> [10:27.27]He contributed an article to the China Daily.<br /> [10:40.90]Anderson is no mere business wonk.<br /> [10:43.53]He embraces the long-tail concept<br /> [10:46.50]with the fervor of a visionary.<br /> [10:49.09]He thinks online retailing portends dramatic changes<br /> [10:52.95]in our culture and economy, all good.<br /> [10:56.14]Say goodbye to the tyranny of "hits,"<br /> [10:58.85]the relatively small number of movies or CDs<br /> [11:01.61]or shirt styles or whatever that limited store space<br /> [11:05.09]forces us to choose from.<br /> [11:07.70]Online retailing opens a world of near-limitless choice.<br /> [11:11.99]And when given that, Anderson writes,<br /> [11:15.17]people head off in every direction on the compass.<br /> [11:18.58]Increasing choice seems to unlock demand for that choice.<br /> [11:22.63]They explore obscure music,<br /> [11:24.72]buy nearly forgotten 40-year-old movies.<br /> [11:27.61]It may turn out<br /> [11:28.82]people bought Madonna records all those years<br /> [11:31.28]not because they loved Material Girl best of all<br /> [11:34.15]but because they didn't have many choices.<br /> [11:37.51]Niche is the new now.<br /> [11:39.77]"The era of one-size-fits-all is ending,"<br /> [11:42.71]Anderson writes,<br /> [11:43.88]"and in its place is something new, a market of multitudes." <br /> [11:48.58]I'll definitely embrace the long tail when it comes to music,<br /> [11:52.53]DVDs, funky-colored kitchen mixers<br /> [11:55.41]and hard-to-find replacement parts for charcoal grills.<br /> [11:59.14]But when Anderson turns to "media"<br /> [12:01.33]and glories in how the rise of the blogosphere<br /> [12:04.32]and Wikipedia, for example,<br /> [12:06.73]will revolutionize information-sharing,<br /> [12:09.83]I get queasy.<br /> [12:11.65]Being a card-carrying member of the Mainstream Media,<br /> [12:14.55]I would, wouldn't I?<br /> [12:16.18]Anderson calls Wikipedia,<br /> [12:18.52]the massive online reference work<br /> [12:20.51]that anyone can contribute to,<br /> [12:22.82]"arguably the best encyclopedia in the world:<br /> [12:26.33]bigger, more up-to-date, and in many cases deeper<br /> [12:29.59]than even Britannica."<br /> [12:31.66]Because literally anyone can write or edit an entry,<br /> [12:35.95]egregious errors do creep in, he admits.<br /> [12:40.71]Someone with a political agenda<br /> [12:42.48]can hijack a controversy-prone entry like "Islam."<br /> [12:46.11]But the system is self-correcting, he argues,<br /> [12:49.09]with a "Pro-Am swarm of self-appointed curators"<br /> [12:52.90]quickly "fixing" the bad work of others.<br /> [12:55.79]While Wikipedia entries vary in quality<br /> [12:58.41]more than do Britannica entries,<br /> [13:00.93]Wikipedia has 10 times more entries<br /> [13:03.72]than its legendary competitor,<br /> [13:05.80]so "your chances of finding a reasonable entry<br /> [13:08.60]on the topic you're looking for<br /> [13:10.41]are actually higher in Wikipedia."<br /> [13:13.60]Maybe. But for the foreseeable future<br /> [13:15.58]I'll not commit anything to print solely<br /> [13:18.12]on the authority of Wikipedia.<br /> [13:20.32]By the end of the book<br /> [13:21.23]Anderson seems more cautious in his predictions.<br /> [13:24.77]"Mass culture will not fall," he writes.<br /> [13:27.69]"It will simply get less mass.<br /> [13:29.79]And niche culture will get less obscure."<br /> [13:32.70]To succeed, Amazon will still need to sell<br /> [13:35.66]plenty of mainstream books as well as obscure titles.<br /> [13:39.44]Over the past couple of years<br /> [13:41.79]Anderson trotted out these ideas before audiences,<br /> [13:45.47]and the book bears the signs of oral presentation:<br /> [13:48.61]short, breezy paragraphs, frequent repetitions.<br /> [13:52.04]This is not altogether a bad thing.<br /> [13:54.91]He also keeps the jargon level relatively low.<br /> [13:58.22]The English majors among us,<br /> [13:59.95]though, may have trouble deciphering his charts.<br /> [14:03.26]Challenging, thought-provoking,<br /> [14:05.48]The Long Tail is one of those business books that,<br /> [14:08.36]ironically, deserves more than a niche readership.<br /> [14:13.06]知行提示</p>

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