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[ti:未知] [ar:] [al:] [by:] [00:02.58]知行英语 [00:34.26]The Long Tail 长尾 [00:37.78]精彩点评 [00:40.47]In The Long Tail, [00:42.07]Chris Anderson offers a visionary look [00:45.02]at the future of business and common culture. [00:48.82]The long-tail phenomenon, [00:51.23]he argues, will "re-shape our understanding [00:54.81]of what people actually want to watch" (or read, etc.). [00:59.99]While Anderson presents a fascinating idea [01:04.13]backed by thoughtful (if repetitive) analysis, [01:08.34]many critics questioned just how greatly the niche market [01:12.71]will rework our common popular culture. [01:16.39]Anderson convinced most reviewers [01:19.46]in his discussion of Internet media sales, [01:22.57]but his Kitchen Aid and Lego examples fell flat. [01:29.15]讲解 [02:12.79]In The Long Tail, [02:14.37]Chris Anderson offers a visionary look [02:17.17]at the future of business and common culture. [02:29.49]The long-tail phenomenon, [02:31.34]he argues, will "re-shape our understanding [02:34.79]of what people actually want to watch" (or read, etc.). [02:49.54]While Anderson presents a fascinating idea [02:53.11]backed by thoughtful (if repetitive) analysis, [03:04.29]many critics questioned just how greatly the niche market [03:08.54]will rework our common popular culture. [03:19.76]Anderson convinced most reviewers [03:22.11]in his discussion of Internet media sales, [03:32.39]but his Kitchen Aid and Lego examples fell flat. [03:56.59]A few pointed out that online markets [03:59.41]constitute just 10 percent of U.S. retail, [04:03.55]and brick-and-mortar stores will never disappear. [04:07.37]Anderson's thesis came under a separate attack [04:10.78]by Lee Gomes in his Wall Street Journal column. [04:15.78]Anderson had defined the "98 Percent Rule" [04:19.10]in his book to mean that no matter [04:21.98]how much inventory is made available online, [04:26.37]98 percent of the items will sell at least once. [04:32.29]讲解 [04:59.64]A few pointed out that online markets [05:02.61]constitute just 10 percent of U.S. retail, [05:07.09]and brick-and-mortar stores will never disappear. [05:20.46]Anderson's thesis came under a separate attack [05:23.78]by Lee Gomes in his Wall Street Journal column. [05:33.77]Anderson had defined the "98 Percent Rule" in his book [05:42.78]to mean that no matter [05:44.81]how much inventory is made available online, [05:52.92]98 percent of the items will sell at least once. [06:02.79]多学一点 [06:04.65]constitute 组成,构成 [06:07.97]seven days constitute one week [06:14.13]be composed of / make up [06:16.48]be made up of / consist of / comprise [06:29.84]The committee is composed of [06:32.39]/ made up of / consists of 15 members. [06:37.00]15 members constitute / make up / comprise the committee. [07:18.21]Yet Gomes cited statistics that could indicate that, [07:22.35]as the Web and Web services become more mainstream, [07:27.13]the 98 Percent Rule may no longer apply: [07:31.34]"Ecast [a music-streaming company] told me that now, [07:36.11]with a much bigger inventory than [07:38.65]when Mr. Anderson spoke to them two years ago, [07:42.46]the quarterly no-play rate has risen from 2% to 12%. [07:49.32]March data for the 1.1 million songs of Rhapsody, [07:53.64]another streamer, shows a 22% no-play rate; [07:59.36]another 19% got just one or two plays." [08:04.42]If Anderson overreaches in his thesis, [08:07.79]he has nonetheless written [08:10.36]"one of those business books that, ironically, [08:13.78]deserves more than a niche readership". [08:18.06]讲解 [09:12.81]Yet Gomes cited statistics that could indicate that, [09:16.98]as the Web and Web services become more mainstream, [09:21.82]the 98 Percent Rule may no longer apply: [09:35.40]"Ecast [a music-streaming company] told me that now, [09:40.14]with a much bigger inventory than [09:42.61]when Mr. Anderson spoke to them two years ago, [09:57.96]the quarterly no-play rate has risen from 2% to 12%. [10:12.10]March data for the 1.1 million songs of Rhapsody, [10:16.43]another streamer, shows a 22% no-play rate; [10:33.24]another 19% got just one or two plays." [10:42.66]If Anderson overreaches in his thesis, [10:45.65]he has nonetheless written [10:48.22]"one of those business books that, ironically, [10:51.65]deserves more than a niche readership". [11:11.16]In The Long Tail, [11:12.82]Chris Anderson offers a visionary look [11:15.65]at the future of business and common culture. [11:20.07]The long-tail phenomenon, [11:21.88]he argues, will "re-shape our understanding [11:25.28]of what people actually want to watch" (or read, etc.). [11:30.99]While Anderson presents a fascinating idea [11:34.80]backed by thoughtful (if repetitive) analysis, [11:38.90]many critics questioned just how greatly the niche market [11:43.30]will rework our common popular culture. [11:47.75]Anderson convinced most reviewers [11:50.13]in his discussion of Internet media sales, [11:53.41]but his Kitchen Aid and Lego examples fell flat. [11:58.02]A few pointed out that online markets [12:00.91]constitute just 10 percent of U.S. retail, [12:05.15]and brick-and-mortar stores will never disappear. [12:09.06]Anderson's thesis came under a separate attack [12:12.35]by Lee Gomes in his Wall Street Journal column. [12:16.98]Anderson had defined the "98 Percent Rule" [12:20.77]in his book to mean that no matter [12:23.47]how much inventory is made available online, [12:27.25]98 percent of the items will sell at least once. [12:33.46]Yet Gomes cited statistics that could indicate that, [12:37.65]as the Web and Web services become more mainstream, [12:42.52]the 98 Percent Rule may no longer apply: [12:46.57]"Ecast [a music-streaming company] told me that now, [12:51.24]with a much bigger inventory than [12:53.64]when Mr. Anderson spoke to them two years ago, [12:57.98]the quarterly no-play rate has risen from 2% to 12%. [13:04.78]March data for the 1.1 million songs of Rhapsody, [13:09.38]another streamer, shows a 22% no-play rate; [13:15.20]another 19% got just one or two plays." [13:19.87]If Anderson overreaches in his thesis, [13:23.48]he has nonetheless written [13:25.82]"one of those business books that, ironically, [13:29.53]deserves more than a niche readership". [13:58.85]中信出版社 [13:59.70]2006年12月第1版 [14:01.73]页数:235 [14:08.80]知行提示
The Long Tail 02 长尾 02 [好书-人文]
在〈长尾〉一书中,克利斯.安德森给人们构建了一个关于未来商业和大众文化的虚幻景像。他认为,长尾现象,将会“改造我们对于一个问题的理解,也就是人们到底想看什么(或者读什么等等)”,经过深思熟虑(虽然是有些啰嗦)的分析,安德森提出了这个很棒的观点,而很多批评家却都质疑缝隙市场到底能在多大程度上改变我们的大众流行文化。
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