英语四级命题作文：广告

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2018年06月30日

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重点句背诵与仿写

Advertisements
　　Advertisements are making their way into people's lives. People are influenced by advertisers when choosing what to buy things whether they are conscious of it or not.
　　Advertising is a flourishing industry now, and it comes in different forms. There are advertisements published on newspapers, commercials on television or radio. Billboards also carry advertising. To some extent, good advertising means success while bad advertising means failure.
　　However, advertisements also have the shortcomings. Whether the information they carry is true or not has become a major problem. From one angle, the advertiser intends to exaggerate the benefits of his own products. From the other angle, some consumers are cheated and become victims of such advertising.
　　Thus, as customers, when facing an appealing advertisement, we should be clear-headed. (126 words)

be conscious of ...   知道......
flourishing   adj. 繁荣的
billboard   n. 广告板
to some extent   在某种程度上
shortcoming n. 缺点，毛病
from one angel...from the other
angle... 从一个角度......从另一个角度......
exaggerate v. 夸大，夸张
victim n. 受害者
thus conj. 因此
appealing adj. 吸引人的
clear-headed adj. 头脑清醒的

Learning is a bitter root, but it bears sweet fruit.
学习根苦果甜。

广告
　　广告正在逐渐深入人们的生活。当选择购买什么商品时，人们受到了广告商的影响，不管他们是否意识到这一点。
　　如今广告业已成为兴旺发展的行业，它的形式多种多样。有些广告刊登在报纸上，有些则出现在电视或广播节目中。布告栏处也会张贴广告。从某种程度而言，一则好的广告意味着成功，而差劲的广告意味着失败。
　　然而，广告也有一些弊端。它们所传达的信息是否属实，这已成为了一个主要的问题。从一方面看，广告商欲夸大自己的产品功效；从另一方面看，一些消费者受到了欺骗，沦为这种广告的受害者。
　　因此，作为消费者，当面对一则极具吸引力的广告时，我们应该保持头脑冷静。

1. Advertisements are making their way into people's lives. 广告正在逐渐深入人们的生活。
2. Advertising is a flourishing industry now, and it comes in different forms. 如今广告业已成为兴旺发展的行业，它的形式多种多样。
3. To some extent, good advertising means success while bad advertising means failure. 从某种程度而言，一则好的广告意味着成功，而差劲的广告意味着失败。
4. From one angle, the advertiser intends to exaggerate the benefits of his own products. From the other angle, some consumers are cheated and become victims of such advertising. 从一方面看，广告商欲夸大自己的产品功效；从另一方面看，一些消费者受到了欺骗，沦为这种广告的受害者。

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