2022年12月英语六级真题听力第一套（5）
当提及六级听力时，尤其是英语六级真题听力，我们不禁会想起那些考验英语学习者听力理解能力的挑战。作为英语六级考试的重要组成部分，六级听力部分不仅要求考生能够捕捉和识别出基本的语言信息，更需要他们在有限的时间内对复杂的语境进行准确理解，并快速作出反应。小编为大家整理了2022年12月英语六级真题听力第一套Recording One的内容，希望能对您有所帮助！
英文原文
Recording One
录音一
In last week's lecture, we talked about the problems caused by poor eating habits, focusing on how medical professionals are trying to solve these problems. Today we'll continue with the topic, but focus on research from a different field. Now, what can marketing tell us about improving nutrition?
在上周的讲座中，我们讨论了不良饮食习惯所导致的问题，并重点讨论了医疗专业人员如何努力解决这些问题。今天我们将继续这个话题，但将重点放在来自不同领域的研究上。那么，市场营销在改善营养方面能告诉我们什么呢？
Well, a team of marketing professors has studied the importance of the visual aspect of food and how that influences food choices. Those marketing experts assert that the impact of the appearance of food is greater than we might presume and might hold the key to encouraging better eating.
一组市场营销教授已经研究了食物视觉方面的重要性以及它如何影响食物选择。这些市场营销专家断言，食物外观的影响比我们可能设想的要大，并且可能是鼓励更好饮食习惯的关键。
So, how important is the appearance of food? Research shows that just seeing an appealing photograph of a hamburger in an advertisement can cause individuals to imagine the taste or smell of that hamburger. This can make them more likely to purchase and consume it. Of course, that's the point of advertisements, so isn't that a good thing?
那么，食物的外观有多重要呢？研究表明，仅仅在广告中看到一张诱人的汉堡照片，就能让个体想象出那个汉堡的味道或气味。这会使他们更有可能购买和消费它。当然，这就是广告的目的，所以这难道不是一件好事吗？
Well, the marketing professors argued that this is actually a problem because the combination of pleasing aesthetics and easy access to unhealthy foods, such as hamburgers and pizza, may be contributing to a worldwide health crisis. In fact, statistics show that 39 percent of all adults in the world weigh too much, and another 13 percent are obese.
市场营销教授认为这实际上是一个问题，因为诱人的外观和容易获得的不健康食品（如汉堡和披萨）的组合，可能正在加剧全球性的健康危机。事实上，统计数据显示，世界上39%的成年人超重，另有13%的人肥胖。
Now, as we discussed last time, medical professionals have tried to fight the obesity epidemic by focusing on the nutrients bound in different foods, emphasizing things like carbohydrate, fat, sugar, and calorie content. But they've had limited success. The marketing professors believe that the real solution to obesity is making food look appealing and focusing on the pleasure of both looking at and eating that food. That pleasure can be used as a tool to promote healthy food choices.
现在，正如我们上次讨论的那样，医疗专业人员试图通过关注不同食物中的营养成分来对抗肥胖流行病，强调碳水化合物、脂肪、糖和卡路里含量等因素。但他们的成功有限。市场营销教授认为，肥胖的真正解决方案是让食物看起来吸引人，并专注于观看和食用食物时的愉悦感。这种愉悦感可以被用作促进健康食品选择的工具。
In fact, the research done by the team showed that associating healthy food with pleasant images, experiences, and emotions led to greater interest in purchasing or eating it. This is a better strategy, they claim, than reminding consumers that a certain food is good for them. 事实上，该团队的研究表明，将健康食品与愉快的图像、体验和情感联系起来，会导致人们对购买或食用它的兴趣更大。他们声称，这比提醒消费者某种食物对他们有益是更好的策略。
But are they right? Well, the researchers cited a marketing campaign designed to reverse the sales decline of carrots. The campaign didn't emphasize the carrots' healthy qualities, but embraced their beauty and the pleasure derived from eating them. For example, the ads focused on the bright, beautiful orange color and crisp texture of the carrots. The campaign led to an impressive increase in product sales of more than 10%. The researchers believe that other companies could bolster sales of healthy foods with similar ads depicting their products as attractive and a source of pleasure.
但他们是对的吗？嗯，研究人员引用了一项旨在扭转胡萝卜销量下滑的市场营销活动。该活动并没有强调胡萝卜的健康品质，而是拥抱了它们的美丽以及食用它们所带来的愉悦感。例如，广告中强调了胡萝卜明亮的橙色和脆嫩的口感。该活动导致产品销量显著增长了10%以上。研究人员认为，其他公司可以通过类似的广告来展示其产品的吸引力和愉悦感，从而提振健康食品的销售。
Question 16 to 18 are based on the recording you have just heard.
问题16至18基于您刚刚听到的录音。
Question 16: What does the speaker say a team of marketing professors has studied?
问题16：发言人提到市场营销教授团队研究了什么？
Question 17: How have medical professionals tried to fight obesity?
问题17：医疗专业人员是如何尝试对抗肥胖的？
Question 18: What can other companies learn from the example of the carat promotion campaign？
问题 18：其他公司可以从胡萝卜促销活动中学到什么？
