H&M将关闭250家门店

H&M将关闭250家门店

H&M is closing 250 stores next year because of the coronavirus pandemic, as people increasingly shop online.

随着人们越来越多地在网上购物，由于冠状病毒流行病，H&M明年将关闭250家门店。

The fast-fashion retailer has 5,000 stores worldwide, so Thursday's announcement accounts for 5% of its total store count.

这家快速时尚零售商在全球拥有5,000家门店，因此周四宣布的消息(关闭门店的消息)占其总门店总数的5%。

"More and more customers started shopping online during the pandemic," H&M said in a statement Thursday.

H&M在周四的一份声明中说：“在流行病期间，越来越多的顾客开始在网上购物”。

The Swedish retailer said its third quarter, which encompasses sales from June to August, recovered as time went on because of store reopenings and "strong and profitable" growth in online shopping. Still, September sales declined 5% compared to the same month a year ago.

这家瑞典零售商表示，随着时间的推移，其第三季度(包括6月至8月的销售额)有所回升，原因是商店重新开张，网购业务“强劲且盈利”式增长。尽管如此，9月份的销售额与去年同期相比下降了5%。

"Although the challenges are far from over, we believe that the worst is behind us and we are well placed to come out of the crisis stronger," CEO Helena Helmersson said in release.

"尽管挑战远未结束，但我们相信最糟糕的时刻已经过去，我们已做好准备，在走出危机时将变得更加强大，"首席执行官海伦娜•赫尔默森在发布会上说。

The coronavirus has accelerated the trend toward online shopping, which was already disrupting the retail industry and battering major chains before the pandemic hit. H&M rival Inditex, which owns Zara and other fast-fashion brands, said earlier this year it plans to close as many as 1,200 stores this year and next.

冠状病毒加速了网上购物的趋势，在流行病爆发之前，网上购物已经扰乱了零售业，打击了主要连锁店。H&M的竞争对手Inditex今年早些时候表示，计划在今明两年关闭多达1200家门店。Inditex旗下拥有Zara和其他快时尚品牌。

H&M (HNNMY) and Inditex aren't the only retailers feeling the pinch. American Eagle Outfitter(AEO) and GameStop (GME) also recently announced plans to close hundreds of stores because of the rise of online shopping.

并非只有H&M和Inditex感到压力。由于网上购物的兴起，美国鹰服装(AEO)和GameStop (GME)最近也宣布计划关闭数百家门店。