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梅西百货关闭了125家门店,裁减了2000个工作岗位

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2020年02月06日

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Macy's Closing 125 Stores, Cutting 2000 Jobs As Mall Stores Struggle

梅西百货关闭了125家门店,裁减了2000个工作岗位

Macy's is planning to close about 125 underperforming stores over the next three years, about a fifth of the company's retail locations.

梅西百货计划在未来三年内关闭约125家表现不佳的门店,约占公司零售店的五分之一。

The department store did not specify which locations it would close, other than saying the stores are in "lower-tier" malls and include 30 stores in 19 states that are already in the process of closing.

这家百货公司没有具体说明将关闭哪些门店,只是说这些门店位于“二线”商场,包括19个州的30家门店,这些门店正准备关闭。

梅西百货关闭了125家门店,裁减了2.000个工作岗位

Macy's said in a statement that it is also cutting 2.000 jobs — about 9% of its corporate workforce — and shuttering offices in Cincinnati and San Francisco to consolidate operations at its New York headquarters.

梅西百货在一份声明中说,公司还将裁员2.000人,约占公司员工总数的9%,并关闭辛辛那提和旧金山的办公室,以整合纽约总部的业务。

The company will also close its Tempe, Ariz., customer contact center and consolidate operations in Mason, Ohio, and Clearwater, Fla. But it plans to add tech and website workers to a future facility in Atlanta.

该公司还将关闭其在亚利桑那州坦佩的客户联系中心,并整合在俄亥俄州梅森和佛罗里达州克利尔沃特的业务。但该公司计划在亚特兰大未来的一家工厂增加技术和网站工作人员。

All this is part of a big transformation Macy's hopes will help boost the company amid an exodus of shoppers from malls and traditional department stores, NPR's Alina Selyukh reports. And the rise of online sales over the past decade have hurt many of the nation's largest and oldest department stores.

NPR新闻的阿丽娜·塞利克报道,所有这些都是梅西百货大转型的一部分,梅西百货希望在大批顾客从商场和传统百货商店撤离的情况下帮助公司发展。在过去的十年里,网上销售的增长已经伤害了这个国家最大和最古老的百货商店。

Macy's plans to upgrade 100 stores in 2020 and open new, smaller boutique-style stores outside of malls, called Market by Macy's. Those stores will feature Macy's merchandise, local goods, and food and drink options. The first version is expected to open in Dallas this week.

梅西百货计划在2020年升级100家门店,并在商场外开设新的、规模较小的精品店,梅西百货称之为商城。这些门店将以梅西百货的商品、当地商品以及食品和饮料为特色。第一个版本预计将于本周在达拉斯开业。

It's also adding about 60 more lower-priced stores.

该公司还将再增加约60家低价商店。

梅西百货关闭了125家门店,裁减了2.000个工作岗位

Macy's estimates the changes will save $1.5 billion by the end of 2022.

梅西百货估计,到2022年底,这些变化将节省15亿美元。

"We have a clear vision of our brands, Macy's, Bloomingdale's and Bluemercury, fit into retail today," Macy's Chairman and CEO Jeff Gennette said in Tuesday's statement. "We will focus our resources on the healthy parts of our business, directly address the unhealthy parts of the business."

梅西百货董事长兼首席执行官杰夫·根内特在周二的声明中表示:“我们对我们的品牌梅西百货、布鲁明戴尔和蓝星今天在零售业中的地位有着清晰的认识。”“我们将把我们的资源集中在我们业务的健康部分,直接解决业务的不健康部分。”

Gennette said Macy's will also expand its loyalty program to reach new customers and step up personalized online product recommendations.

根内特说,梅西百货还将扩大其忠诚度计划,以接触新客户,并加强个性化的在线产品推荐。

Macy's says 2020 will be a transition year and that it expects net sales to decline because of the store closures.

梅西百货表示,2020年将是一个过渡年,预计由于门店关闭,净销售额将下降。


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