麦当劳CEO史蒂夫·伊斯特布鲁克意外离职，公司股价应声下跌

麦当劳CEO史蒂夫·伊斯特布鲁克意外离职，公司股价应声下跌

Shares of McDonald’s tumbled nearly 3 percent on Monday after the fast-food giant over the weekend revealed the surprise exit of its popular executive Steve Easterbrook over a “consensual relationship” with an employee that violated company policy.

麦当劳(McDonald 's)股价周一暴跌近3%，此前这家快餐巨头在上周末披露，其颇受欢迎的高管史蒂夫•伊斯特布鲁克(Steve Easterbrook)因与一名员工存在“与员工产生双方自愿的感情关系”，违反了公司政策，而被解职。

Easterbrook’s ouster was followed Monday by the departure of the burger giant’s “Chief People Officer” David Fairhurst. McDonald’s didn’t say whether Fairhurst’s departure was connected to the firing of Easterbrook.

伊斯特布鲁克被解职后，这家汉堡巨头的“首席人事官”大卫·费尔赫斯特于周一离职。麦当劳没有说明费尔赫斯特的离开是否与伊斯特布鲁克的解雇有关。

The departure of Esterbrook, who had doubled the company’s stock since he took over in 2015, has Wall Street wondering whether the burger chain’s multi-billion dollar strategy to boost sales could change under the new head.

埃斯特布鲁克自2015年接手麦当劳以来，股价已翻了一番。他离职后，华尔街一直在想，在这位新总裁的领导下，这家汉堡连锁店数十亿美元的促销战略是否会改变。

Under Esterbrook, McDonald’s spent billions to modernize stores, add digital kiosks and automate parts of the ordering process. He was credited with franchising 95 percent of McDonald’s US fleet, launching the popular all-day breakfast, revamping restaurants and making tech acquisitions to remodel stores.

在伊斯特布鲁克的领导下，麦当劳花费了数十亿美元对商店进行现代化改造，增加数字售货亭，并使部分订购过程自动化他获得了麦当劳95%的美国机队特许经营权，推出了受欢迎的全天早餐，改造了餐厅，并进行了技术收购，以改造商店。

Chris Kempczinski, who was in charge of McDonald’s operations in the United States, took over from Easterbrook on Sunday. Piper Jaffray & Co on Monday downgraded the stock to “neutral” from “buy”, citing the likely disruption from a sudden change of this magnitude.

负责麦当劳在美国业务的克里斯·肯普辛斯基(chris kempczinski)周日从伊斯特布鲁克(easterbrook)接任。派珀杰弗里公司(Piper Jaffray&Co)周一将该股评级从“买入”下调至“中性”，理由是这一级别的突然变化可能导致市场中断。

“Our experience leads us to take a more cautionary view noting the potential lack of momentum and time involved in formalizing a new team,” analyst Miller Regan said.

分析师Miller Regan称，"我们的经验使我们对组建新团队可能缺乏动力和时间的问题持更为谨慎的看法。"

“Easterbrook was a change-agent at McDonald’s and his leadership, particularly in the face of difficult decisions … will be missed,” Wells Fargo analyst Jon Tower said.

富国银行(Wells Fargo)分析师乔恩•托尔(Jon Tower)表示:“伊斯特布鲁克是麦当劳的变革推动者，他的领导力，尤其是在面临艰难决定时……将被人们怀念。”

“We are unsure how McDonald’s strategy might change under Kempczinski’s leadership as most major initiatives are already well underway,” said BTIG analyst Peter Saleh.

BTIG分析师PeterSaleh说：“我们不确定在肯普辛斯基的领导下，麦当劳的战略可能会发生怎样的变化，因为大多数重大举措已经在顺利进行中。”。

Shares of the company were down 2.6% at $188.59 in early trading.

该公司股价早盘下跌2.6%，至188.59美元。