报告：2018年中国短视频市场猛增

报告：2018年中国短视频市场猛增

China's short video market saw explosive growth of 744.7 percent year on year to 46.7 billion yuan (about 6.8 billion U.S. dollars) in 2018, according to a report released on Monday.

据周一(5月27日)发布的一份报告显示，中国的短视频市场规模在2018年爆发式增长了744.7%，达到467亿元人民币(约合68亿美元)。

Total short video users in China stood at 648 million last year, accounting for 78.2 percent of the country's overall online population, the report said. It was released during the 7th China International Audio &Video Convention held in Chengdu, capital of southwest China's Sichuan Province.

《2019中国网络视听发展研究报告》在第七届中国网络视听大会在四川成都正式发布。报告显示，2018年，中国的网络视频用户总数为6.48亿，占全国在线总人口的78.2%。

Entertainment and social interaction are the main functions of short videos, with quality content driving market development, said Zhou Jie from China Netcasting Services Association.

中国网络视听节目服务协会常务副秘书长周结表示，娱乐和社交是短视频的主要功能，高质量的内容推动了市场的发展。

The report also showed that in China, average time spent on the Internet increased 62.9 minutes from 2017 to 5.69 hours a day by mobile phone users, who spent 11.4 percent of their time online watching short videos, next only to instant messaging.

报告还显示，在中国，手机用户的平均上网时间从2017年的62.9分钟增加到每天5.69小时，其中11.4%的时间用于在线观看短视频，仅次于即时通讯。

The use of audio and video applications continues to grow and makes up more than 80 percent of the total internet traffic as data charges have been brought down, the report said.

报告称，随着数据资费下降，音频和视频应用的使用持续增长，占互联网数据访问总流量的80%以上。

Wang Changqing, head of the Internet development research department of China Internet Network Information Center, said 5G technology will bring a historic opportunity for industry development.

中国互联网络信息中心互联网发展研究部主任王长庆表示，随着5G技术的发展，网络视听行业将迎来历史性、突破性发展机遇。