星巴克在北美推出限时网红产品

Starbucks, thirsty for some social media magic, isreleasing its latest sugary concoction: the fortune-telling Crystal Ball Frappucino.

渴望吸引社交媒体关注的星巴克，现在推出了最新含糖饮品：占卜水晶球星冰乐。

The candy-sparkles festooned drink will beavailable for five days in the U.S., Canada andMexico.

美国、加拿大和墨西哥的人们可以在5天内享受到这种配上钻石般糖晶的高颜值饮料。

It follows similar limited-time drinks, such as thecoffee chain's color-changing Unicorn Frappuccino.

它复制了类似的限时饮料，比如星巴克之前的变色独角兽星冰乐。

Starbucks hopes the cream-based new drink, which is infused with peach flavor, will bephotographed by customers, posted on social media and spread around.

星巴克希望这款以奶油为主、蜜桃味儿的新饮品能被顾客拍下照片，并上传至社交媒体，然后传播开来。

It's a strategy that's worked for other chains, such as Taco Bell with its cheese-powderedDoritos tacos.

这是之前其他连锁店采取的营销策略，比如塔可钟的芝士粉多力多滋玉米卷。

Analysts at Stifel, however, are skeptical that buzz will boost Starbucks sales.

不过，斯迪富的分析师们对此次蜂鸣营销是否会提升星巴克的销量持怀疑态度。

It's unclear if the chain's past gimmicks worked, and analysts called the timing of the newdrink "seemingly random." Starbucks' Zombie Frappuccino, for instance, came out beforeHalloween.

目前还不清楚该连锁店过去的伎俩是否奏效，分析师们称这种新饮料的推出时间“似乎是随机的”。比如，星巴克的僵尸星冰乐是在万圣节前推出的。