谷歌将从6月起禁止加密货币和ICO广告

Google will ban advertisements for cryptocurrencies and initial coin offerings from June as part of a move to clamp down on unregulated financial products.

从今年6月起，谷歌(Google)将禁止加密货币和首次代币发行(ICO)的广告，此举是打击不受监管的金融产品的行动的一部分。

The move follows similar measures by Facebook in January which banned all advertisements for cryptocurrencies and ICOs - a crowdfunding mechanism using digital currencies - after it decided many of them were being used to mislead potential customers.

今年1月，Facebook采取了类似措施，禁止所有加密货币和ICO广告。ICO是一种使用数字货币进行众筹的机制。在那之前，Facebook认定，那些广告中有很多被用来误导潜在客户。

Cryptocurrencies such as Bitcoin and related ICOs have exploded in popularity over the past year but the area is unregulated and open to scams.

过去一年里，比特币(Bitcoin)等加密货币以及相关ICO大受欢迎，但该领域不受监管，对欺诈行为没有限制。

Google said in a blog post that it had “updated several policies to address ads in unregulated or speculative financial products like binary options, cryptocurrency, foreign exchange markets and contracts for difference (or CFDs)”.

谷歌在一篇博客文章中表示，该公司已“更新了几项政策，以处置诸如二元期权、加密货币、外汇市场和差价合约(CFD)等不受监管的或投机性的金融产品的广告。”

The company said it will ban advertisements for “cryptocurrencies and related content” including cryptocurrency exchanges, wallets and trading advice.

谷歌表示，它将禁止“加密货币和相关内容”的广告，包括加密货币交易所、钱包和交易建议。

As part of the update, the search company said it took down more 100 bad adverts per second in 2017, or a total of than 3.2 billion adverts that violated its policies.

作为更新的一部分，这家搜索公司表示，2017年它平均每秒钟撤下了100个劣质广告，全年总共撤下逾32亿个违反其政策的广告。

The price of Bitcoin was unchanged at $9,113 following the announcement, according to Reuters data.

据路透社数据，随着这个声明的发布，比特币的价格将会保持在9113美元不变。

译者/何黎