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亚马逊推出送货进门服务

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2017年12月06日

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Amazon customers who trust the company enough to let its staff walk into their kitchens and living rooms while they are out will soon be able to try its new in-home delivery service.

那些对亚马逊(Amazon)足够信任、愿意在自己外出时让该公司员工进入自家厨房与客厅的顾客,很快就能试一试亚马逊新推出的送货进门服务了。

Amazon said yesterday it would launch its new Key service and an accompanying internet-connected security camera in 37 US cities on November 8, with ambitions to grow beyond that in the coming months.

亚马逊昨日表示,11月8日将在美国37个城市推出新的Key服务,伴随一个联网的安全摄像头,并准备在未来几个月扩展这项服务。

The Key system is designed to stem the ecommerce industry’s increasingly serious problem of packages being stolen from doorsteps, when their intended recipients are not home to receive a delivery.

Key系统的设计宗旨是遏止电商行业一个日益严重的问题,即当收件人外出无法收货时,投递到门口的包裹被别人偷走。

Nonetheless, as Amazon uses its smart-home devices to weave itself ever deeper into its customers’ daily lives, by allowing strangers into the intimacy of their homes the Key service will test the limits of privacy.

然而,随着亚马逊利用其智能家居设备,让自己更深入地融入到顾客的日常生活,允许陌生人进入顾客家里这样的私密环境,Key服务将试探隐私的极限。

By combining its new Cloud Cam with smart locks from Yale and Kwikset in a $250 bundle, Amazon Prime subscribers will be able to allow delivery personnel into their homes with “no passcodes, no fuss”, the company promised.

通过以250美元的价格将其新的Cloud Cam摄像机与Yale和Kwikset的两款智能门锁捆绑销售,亚马逊承诺,其Prime会员将可以让快递员“无密码、没有大动静地”进入自己的家。

Customers can track the package drop-off and watch a video of the delivery through Amazon’s app. Amazon’s virtual assistant, Alexa, can be used to call up video from the Cloud Cam, which costs $120 by itself.

顾客可以追踪包裹的投递,并通过亚马逊的App观看送货视频。亚马逊的虚拟助手Alexa可以用来从Cloud Cam调取视频,这款摄像机本身的价格是120美元。

The Key system launch shows how Amazon is using its hardware products to enable new kinds of services, while also competing with partners that tie into its Alexa platform. Cloud Cam is a low-priced rival to similar internet-connected security cameras from the likes of Alphabet’s Nest,Netgear and Samsung’s SmartThings, as well as start-ups such as Ring and Canary.

Key系统的推出展现了亚马逊如何利用其硬件产品实现新型服务,同时与依托其Alexa平台的合作伙伴展开竞争。对于类似的联网安全摄像机,如Alphabet的监控摄像头Nest、美国网件(Netgear)以及三星(Samsung)的SmartThings,以及像Ring和Canary之类初创企业的产品,亚马逊的Cloud Cam是一款价格低廉的竞争对手。

“Amazon is moving quickly to round out its device portfolio in smart home,” said Martin Garner, analyst at CCS Insight.

“亚马逊正在迅速扩充其智能家居设备组合,”CCS Insight分析师马丁•加纳(Martin Garner)说。
 


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