为什么我不擅长买礼物?

为什么我不擅长买礼物?

You might be trying too hard. We often see gift-giving as a test of how well we know the person, as well as our inventiveness and thoughtfulness. But 2011 research at the Harvard and Stanford found that people prefer to receive items from an online ‘wish list’ rather than getting a surprise, no matter how well intended.

你可能太努力了。我们经常把送礼物看作是对我们对对方了解程度的检验，同时也是对我们的创造力和体贴度的考验。但2011年哈佛大学(Harvard)和斯坦福大学(Stanford)的一项研究发现，人们更喜欢收到类似网上的愿望清单中的礼物，而不是得到惊喜，不管你是出于怎样的好意。

If you do want to think up your own presents, though, you could see gift-giving as a chance to share something about yourself. A 2015 study by psychologists in Canada and the US found that people felt a greater sense of closeness to someone who gave them a gift that said something about the giver’s passions and interests, rather than the recipient’s.

但是，如果您想自己动手制作礼物，你可以把送礼看作是一个分享自我的机会。2015年，加拿大和美国的心理学家进行的一项研究发现，人们对送礼物的人更有亲切感，因为礼物能反映出送礼人的热情和兴趣，而不是收礼人的。

One final thought: consider gifting an experience, such as a meal out or a balloon ride. A 2016 study in the Journal of Consumer Research found that experiential gifts boost relations between giver and receiver more than material gifts (even when the experience isn’t shared), and that this is due to the intensity of emotion that’s felt during the gifted experience.

最后一个想法：考虑给予一种体验，例如外出就餐或乘坐热气球。2016年发表在《消费者研究杂志》(Journal of Consumer Research)上的一项研究发现，经验性礼物比物质礼物更能增进送礼者和受礼者之间的关系(即使这种体验没有被分享)，这是由于在赠予礼物的过程中感受到的强烈情感。