星期一的网购消费者花费了94亿美元，创造了新的记录

星期一的网购消费者花费了94亿美元，创造了新的记录

American shoppers shelled out $9.4 billion on Cyber Monday, setting a new spending record, new data show.

最新数据显示，美国消费者在“星期一网购”花费了94亿美元，创下了新的消费记录。

The total was a 19.7 percent jump from last year, according to real-time Adobe Analytics data. Smartphones also set a new record by accounting for $3 billion, or about a third, of all Cyber Monday sales, Adobe says.

根据实时Adobe Analytics的数据，这一数字较去年增长了19.7%。Adobe表示，智能手机也创下了30亿美元的新纪录，约占网络星期一总销售额的三分之一。

“Consumers capitalized on deals and ramped up spending, especially on smartphones, where activity increased on days when shoppers were snowed or rained in,” John Copeland, Adobe’s head of marketing and consumer insights, said in a statement.

奥多比营销与消费者洞察部门主管约翰?科普兰(John Copeland)在一份声明中表示:“消费者利用各种优惠活动增加支出，尤其是在智能手机上，消费者在下雪或下雨的日子里的购物活动更多了。”

The Tuesday morning total topped the $9.2 billion spending projection Adobe put out Monday evening. The company expected 30 percent of the revenue to come during the “golden hours of retail” between 10 p.m. and 2 a.m. Eastern time, with shoppers plunking down $11 million a minute on average during the peak hour from 11 p.m. to midnight.

周二上午的总销售额超过了Adobe周一晚间发布的92亿美元的支出预测。该公司预计，30%的收入将来自于晚上10点到凌晨2点的“黄金零售时段”。在美国东部时间，从晚上11点到午夜的高峰时段，购物者每分钟平均花费1100万美元。

Tech products such as AirPods and Nintendo Switch gaming systems were among Monday’s top sellers, as were hot toys such as “Frozen 2” merchandise and L.O.L Surprise Dolls, according to Adobe.

Adobe的数据显示，AirPods和任天堂Switch游戏系统等科技产品和“冰冻2”等热门玩具以及L.O.L惊喜玩偶等都是周一的畅销产品。

Cyber Monday continued a roaring start to the holiday shopping season. Online spending spiked 16.3 percent year-over-year to more than $72 billion from Nov. 1 through Dec. 1, Adobe says. Some $7.4 billion came on Black Friday, up 19.6 percent from last year, the firm’s figures show.

“星期一网购”继续为假日购物季开了个好头。Adobe表示，从11月1日到12月1日，在线消费同比增长16.3%，超过720亿美元。该公司的数据显示，黑色星期五当天的销售额约为74亿美元，比去年增长了19.6%。