循环可能是我们一直在等待的包装的主要转变

循环可能是我们一直在等待的包装的主要转变

It's now well-known that the packaging for our food and personal products is an unsustainable, garbage-producing mess. Even stuff that's recyclable mostly isn't — especially plastics. In all the years we've been diligently recycling, the truth is we haven't gotten very far. Just 9 percent of plastic was recycled, 16 percent of it was burned, and 75 percent was sent to landfills in 2015, according to the Environmental Protection Agency.

众所周知，我们的食品和个人产品的包装是不可持续的，会产生混乱的垃圾。即使是可循环利用的东西也不是，尤其是塑料。这么多年来我们一直在努力回收，但事实是我们并没有走多远。根据美国环境保护署的数据，2015年，只有9%的塑料被回收，16%的塑料被焚烧，75%的塑料被送往垃圾填埋场。

Instead of a use-it-once ice cream pint, Haagen Daaz containers in the Loop program are made of double-walled stainless steel, which keeps ice cream colder and available for hundreds of uses down the road. (Photo: Courtesy TerraCycle)

The idea for Loop was founded at the World Economic Forum by TerraCycle and some big names in the consumer products business, including Procter & Gamble, Nestle, PepsiCo, Unilever, Mars Petcare, The Clorox Company and many others. Since launch, many new brands have joined Loop and that list continues to grow.

循环使用的创意是在世界经济论坛上由TerraCycle和消费品行业的一些大牌公司创立的，包括宝洁、雀巢、百事、联合利华、玛氏宠物护理、高乐氏公司等。自推出以来，许多新品牌加入了这一队伍，而且这个名单还在不断增长。

A variety of products are already part of the Loop roll-out, from shelf-stable foods, to personal-care items. (Photo: Courtesy TerraCycle)

It's time to get real: "Disposability is easy to vilify, but we also need to look at why disposability won — because it's cheap and convenient. That speaks to why consumers want it — they're willing to sacrifice the environmental negatives for the cheapness and convenience," said Szaky. It's not pretty to hear, but it's true.

是时候面对现实了:“一次性很容易被诋毁，但我们也需要看看为什么一次性会赢——因为它便宜又方便。”这说明了为什么消费者想要它——他们愿意为了便宜和方便而牺牲环境的负面影响，”Szaky说。听起来不太好听，但这是真的。

So, instead of trying to change the behavior of billions, TerraCycle looked at how to solve the root cause of waste, while still maintaining the virtues of disposables, like affordability and convenience.

因此，TerraCycle并没有试图改变数十亿人的行为，而是着眼于如何解决造成浪费的根本原因，同时仍保持着可购买性和便利性等一次性产品的优点。

The birth of a circular system

循环系统的诞生

Loop works by creating a circular system for packaging, rather than a linear one. (Photo: Courtesy TerraCycle)

Loop takes some of its DNA from AirBnB and Uber, by understanding that consumers have no interest in owning a package, or having to deal with its disposal. Just like many people don't want to own a car, they just want to get from A to B, so Loop shifts the packaging responsibility back to the companies that make the products we want (the ice cream, olive oil or deodorant that's inside the packages).

Loop从AirBnB和优步(Uber)身上汲取了一些DNA，因为它明白，消费者对拥有一个包裹或不得不处理它的处理方式不感兴趣。就像很多人不想买车一样，他们只想从a点到达B点，所以Loop把包装的责任转移到了生产我们想要的产品的公司(包装里的冰激凌、橄榄油或除臭剂)。

Durability becomes a goal again

持久性再次成为目标

Deodorant in reusable containers means you pay what you always did for the product, but it looks much higher-end in your bathroom vanity. (Photo: Courtesy TerraCycle)

Durable, reusable packaging also allows companies to make containers that are more functional (like the Haagen Daaz container that keeps ice cream colder, longer). It also allows for way more fun, interesting and marketable design possibilities.

耐用的、可重复使用的包装也使公司能够制造出更实用的容器(如能使冰淇淋更凉、更久的Haagen Daaz容器)。它还提供了更多有趣、有趣和适销对路的设计可能性。

This container sure looks a lot prettier than a disposable plastic one. (Photo: Courtesy TerraCycle)

In France, Carrefour grocery stores have partnered with Loop, and a pilot program in London will debut sometime in 2020. Also just around the corner, the program will add two new retail partners: Loblaws in Canada and Woolworth’s in Australia.

在法国，家乐福超市已经与Loop合作，并将于2020年在伦敦推出一个试点项目。该项目还将增加两个新的零售合作伙伴:加拿大的Loblaws和澳大利亚的Woolworth。

Some of the biggest ocean-plastic polluters (see the Greenpeace list here) are the same companies that have invested in Loop. We've asked for a change, and they're giving it to us.

一些最大的海洋塑料污染企业(见绿色和平组织的名单)就是在Loop投资的公司。我们要求改变，他们给了我们改变。

Even Pampers gets a circular packaging upgrade in the Loop program. (Photo: Courtesy TerraCycle)