强有力的海报展示了对女性的刻板印象
强有力的海报展示了对女性的刻板印象
Words are powerful. They can knock someone down or, on the contrary, inspire them to carry on. Highlighting this, South African company PPS has launched a campaign titled “Women acknowledged.” Aimed at both, young, up-and-coming as well as established women professionals, the campaign opens up a dialogue about the stereotypes that women face in the workplace.
语言的力量很强大。它们可以击倒某人，或者相反，激励他们继续前进。为了强调这一点，南非PPS公司发起了一项名为“女性得到承认”的活动。这场运动的目标群体既有年轻的、有前途的，也有成熟的女性专业人士，它开启了一场对话，讨论女性在职场面临的刻板印象。
“With its provocative and honest style, the campaign tackles the labels that disempower women by re-formulating them in an empowering way, challenging age-old bias,” PPS wrote on its website.
PPS在其网站上写道:“以其煽动性和诚实的风格，这场运动通过以一种赋权的方式重新定义剥夺女性权力的标签，挑战由来已久的偏见，解决了这一问题。”
.“Each piece in the ‘Women acknowledged’ series commences with a disempowering statement, which is then countered by an empowered statement. The campaign will focus on women in some of the main careers that make up the PPS membership base, namely engineering, academia, accounting, architecture, law, medicine, and dietetics.”
“《女性被认可》系列的每一篇文章都以一种消极的态度开始，然后以一种积极的态度陈述。该活动将重点关注构成PPS会员基础的一些主要职业的女性，即工程、学术、会计、建筑、法律、医学和营养学。”
“Irrespective of their qualification, female professionals are not treated as equals to their male counterparts because they are seen as women before being seen as professionals,” Ayanda Seboni, Group Executive: Brand, Marketing & Communications at PPS, said.
PPS集团主管:品牌、营销和传播的Ayanda Seboni说:“不论她们的资质如何，女性专业人士都没有得到与男性同等的待遇，因为她们在被视为专业人士之前先被视为女性。”
“PPS is passionate about women and their success across industries. With this campaign, we hope to encourage women to break the glass ceiling and to create a community of professionals who can benefit from each other’s successes regardless of gender. At PPS, we believe that success is better shared by helping women to achieve their financial goals for prosperity, ” Seboni added.
“PPS对女性及其在各行业的成功充满热情。通过这次活动，我们希望鼓励女性打破玻璃天花板，创建一个专业人士社区，无论性别，他们都能从彼此的成功中受益。在PPS，我们相信通过帮助女性实现她们的经济目标来更好地分享成功。”
More info: pps.co.za
图片来源：Denis Tymulis
