威尔·史密斯推销他儿子的瓶装水

威尔·史密斯推销他儿子的瓶装水

Celebrities and brands often go hand in hand, be it a sponsored deal, a partnership or their own brand. And while people naturally flock to products endorsed by their favorite actors, models and social media stars, critics of capitalism and consumerism bring out some legitimate points against such practices.

名人和品牌常常携手并进，无论是赞助交易、合作关系，还是他们自己的品牌。尽管人们自然会蜂拥购买他们喜爱的演员、模特和社交媒体明星代言的产品，但资本主义和消费主义的批评者提出了一些反对此类做法的合理观点。

Plenty of people shared similar sentiments when Will Smith decided to switch his career as an actor, rapper, and now a YouTuber for a day as a Boots UK sales assistant in 2018. It wasn’t that he felt bored or wanted some new experiences to spice things up in his life, no. The proud father was promoting his son Jaden’s brand of bottled water called ‘Just Water’. And as soon as photos and posts emerged on the internet, it received praise as well as criticism.

当威尔·史密斯(Will Smith)在2018年决定转行时，很多人都有类似的感受。他曾是一名演员、说唱歌手，现在在youtube上做了博姿英国销售助理。这并不是说他觉得无聊，也不是说他想要一些新的体验来给他的生活增添情趣。这位自豪的父亲正在推广他儿子贾登的瓶装水品牌“Just water”。照片和帖子一出现在互联网上，它就受到了赞扬和批评。

In 2018 Will Smith worked a shift at Boots in London to promote his son’s brand ‘Just Water’

2018年，威尔·史密斯伦敦博姿公司轮班，为儿子的品牌“Just Water”做宣传。

Image credits: Boots

Some users on Tumblr immediately jumped to attack not only Jaden’s brand and the fact that he sells water, but also that it was promoted. However, it didn’t take long for someone to quickly defend the celebrity family as they presented some unexpected facts about Smith’s company.

Tumblr上的一些用户立即跳出来，不仅攻击贾登的品牌和他卖水的事实，还攻击它的推广。然而，没过多久就有人站出来为这个名人家庭辩护，因为他们展示了一些关于史密斯公司的出人意料的事实。

Image credits: Boots

However, not everyone was pleased with such a gesture

然而，并不是每个人都喜欢这样的姿态

Turns out, while Jaden Smith sells bottled water, there’s more to this brand than might appear from the get-go. According to the official website, ‘Just Water’ is sustainably sourced from Glens Falls, NY and has a packaging that’s 100% recyclable, 82% renewable and also refillable, with the bottle having a wide neck to make it easy to refill. “Every choice we make is considered, from where our natural spring water comes from, to the materials that are used to make our ocean conscious bottle,” the site claims. “When it comes to our environment, we know that one bottle might not change the world. But it’s a start”.

事实证明，虽然贾登•史密斯销售瓶装水，但这个品牌还有比一开始看起来更多的东西。据官方网站称，“Just Water”是来自纽约州格伦斯福尔斯的可持续水，它的包装100%可回收，82%可再生，还可以再装水，瓶口很宽，便于再装水。该网站称:“我们所做的每一个选择都是经过深思熟虑的，从我们天然泉水的来源，到用于制造海洋意识瓶的材料。”“说到我们的环境，我们知道一个瓶子可能改变不了世界。但这只是一个开始。”

As some attacked Will and his son for their product, someone stepped in to defend them

当一些人攻击威尔和他儿子的产品时，有人站出来为他们辩护

With the help of his parents, Jaden Smith co-founded ‘Just Water’ in 2012 after seeing plastic pollution first hand. He felt the need to change something about it and decided to produce a more eco-friendly brand of water. After all, we all need it to survive.

在父母的帮助下，贾登•史密斯在亲眼目睹了塑料污染后，于2012年创办了“Just Water”。他觉得有必要做些改变，于是决定生产一种更环保的水。毕竟，我们都需要它来生存。

Image credits: msftseverything

Image credits: Just Water

The water comes from Glens Falls where snow and rain produce 3 billion gallons of water every year. While the city uses half of the collected water, ‘Just Water’ uses only a fraction of what remains all while paying 6 times the normal rate for using it. “By placing a greater value on an abundant natural resource which has been historically undervalued, we provided a new income source for the city which is expected to reach $1 million over the next 3-5 years,” the company explains. While most bottled water is purified tap water (a process which wastes water and energy), Jaden’s product is naturally sourced and comes with naturally occurring minerals and pH content.

这些水来自格伦斯瀑布，那里的雪和雨每年产生30亿加仑的水。虽然城市使用了收集到的一半的水，但“仅用水”只使用了剩余用水的一小部分，而用水的价格是正常水平的6倍。该公司解释说:“通过对历史上一直被低估的丰富自然资源赋予更高的价值，我们为这座城市提供了一个新的收入来源，预计在未来3-5年内，它的收入将达到100万美元。”虽然大多数瓶装水是纯净水(一个浪费水和能源的过程)，贾登的产品是天然来源的，含有天然矿物质和pH值。