iMac经典

　　Back then, people weren’t comfortable with technology. If you’re scared of something, then you won’t touch it. I could see my mum being scared to touch it. So I thought, if there’s this handle on it, it makes a relationship possible. It’s approachable. It’s intuitive. It gives you permission to touch. It gives a sense of its deference to you. Unfortunately, manufacturing a recessed handle costs a lot of money. At the old Apple, I would have lost the argument. What was really great about Steve is that he saw it and said, “That’s cool!” I didn’t explain all the thinking, but he intuitively got it. He just knew that it was part of the iMac’s friendliness and playfulness.(Chapter 27 THE IMAC: Back to the Future)

　　【译文】

　　当时，人们都对科技并不感冒。如果你敬畏一些东西的话，你也就不敢亲近它。我就看到我妈妈不敢碰计算机。我想，要是它上面有个提手，就能使一种关系变成可能。它是可以接近的，与生俱来的，允许你去触摸它，感知它的与众不同。糟糕的是，制作一个凹陷提手需要大量投入。要是在以前的苹果公司，我的想法肯定会被否决。但让人惊喜的是，乔布斯第一眼看到它时，就说，“这太酷了!”我从来没向他解释过为何要这样设计，但他就是自然而然就领会了。他认为，这就是iMac友好及有趣的方面之一。