资讯：美国小企业主集会反对TikTok的禁令威胁

Small business owners rally against TikTok ban threat in US

美国小企业主集会反对 TikTok 禁令威胁
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Paul Tran and his wife Lynda experienced a transformative moment when their skincare brand gained viral attention on TikTok. The couple, based in Atlanta, saw their business, @loveandpebble, skyrocket in popularity after showcasing their Beauty Pops ice face masks on the platform in 2021. The viral exposure led to sold-out inventory and features on major shows like ‘The Today Show’ and ‘Shark Tank.’

​当Paul Tran和他的妻子Lynda的护肤品牌在 TikTok上获得巨大关注时，他们经历了一个变革性的时刻。这对来自亚特兰大的夫妇在2021年在平台上展示了他们的Beauty Pops冰面膜后，发现他们的产品账号@loveandpebble人气飙升。病毒传播式的曝光导致库存售罄，并在《今日秀》、《创智赢家》等主要节目中亮相。

However, their success is now threatened by a bill passed by the US Senate, signed into law by President Joe Biden in April, which could ban TikTok in the US if its owner, ByteDance, fails to divest the app within a year. The legal move is driven by concerns over data security and potential spying. TikTok creators, including small business owners like Tran, are fighting back, with some suing the US government to block the law and preserve their livelihoods.

然而，他们的成功现在受到美国参议院通过的一项法案的威胁，该法案由总统乔·拜登于4月签署成为法律，如果TikTok的所有者字节跳动未能在一年内剥离该应用程序，该法案可能会在美国禁止TikTok。这一法律举措是出于对数据安全和潜在间谍活动的担忧。TikTok的内容创作者，包括像Tran这样的小企业主正在反击，其中一些人起诉美国政府以阻止这项法律，并保护他们的生计。

For many small businesses, TikTok has been a lifeline, offering unparalleled opportunities for exposure and growth that American-owned platforms like Meta, Alphabet, and Snap have struggled to replicate. The app’s algorithm, combined with features like TikTok Shop, which allows creators to sell directly within the app, has been instrumental in propelling businesses to success.

对于许多小企业来说，TikTok是一条生命线，它提供了良好的曝光及增长机会，诸如Meta、Alphabet和Snap等美国平台一直都难以复制。该应用程序的算法与TikTok Shop（允许创作者直接在应用程序内销售）等功能相结合，在推动企业取得成功方面发挥了重要作用。

The stories of entrepreneurs like Summer Lucille and Felicia Jackson underscore TikTok’s unique ability to level the playing field for small creators. Lucille found rapid success with her plus-size clothing company after years of frustration on other platforms, while Jackson credits TikTok with revitalizing her business, CPRWrap, after previous attempts on platforms like Facebook and Pinterest fell short. As rivals like Meta’s Instagram attempt to address disparities in content reach, the enduring appeal of TikTok lies in its ability to foster communities and provide equal opportunities for creators of all sizes.

Summer Lucille 和 Felicia Jackson等企业家的故事凸显了TikTok为小创作者提供公平竞争环境的独特能力。露西尔 (Lucille) 在其他平台上遭遇多年挫折后，她的大码服装公司在TikTok迅速取得了成功，而杰克逊 (Jackson) 则认为，在Facebook和Pinterest等平台上的尝试未能成功后，TikTok 重振了她的业务CPRWrap。Meta的Instagram等竞对产品试图解决内容覆盖范围上的差异，而TikTok的持久吸引力在于其培育社区并为各种规模的创作者提供平等机会的能力。