Web3困境：只有8%的人深刻了解Web3

Statistics works in a funny way. When experts feel the need to prove the growing acceptance and awareness of Web3, they over-simplify the concept to say, for instance: “more than 90% of people have heard of crypto, hooray!” And yes, that is, in fact, true. But if you dive deeper, you’ll also see that only 8% actually have a solid familiarity with the concept of Web3.
统计的工作方式很有趣。当专家们觉得有必要证明人们对 Web3 的接受度和认知度在不断提高时，他们就会过度简化概念，比如说："90% 的人听说过加密货币，万岁！“90%以上的人都听说过加密货币，万岁！” 没错，事实的确如此。但如果深入研究，你还会发现只有 8%的人真正熟悉 Web3 的概念。

A16z predicts Web3 will reach one billion active users by 2031, roughly at the same speed as the Internet did – in 15 years since its launch. But this prediction is still a long way from being proven true.
A16z 预测，到 2031 年，Web3 的活跃用户数量将达到 10 亿，与互联网推出 15 年后的发展速度大致相同。但这一预测距离实现还很遥远。

The initial issues tied to Web3’s introduction haven’t seen substantial resolution either. The real-world applications demonstrating how Web3 can benefit ordinary people, and not just industry enthusiasts, are still scarce.
与 Web3 推出有关的最初问题也没有得到实质性解决。能够证明 Web3 如何造福普通人而不仅仅是行业爱好者的实际应用仍然很少。

Netizens often associate Web3 primarily with money and things like NFTs, marketplaces, and the metaverse. As the buzz around these terms dwindles, the perception follows suit – some believe that Web3’s relevance has waned.
网民们往往把 Web3 与金钱以及 NFT、市场和元宇宙等事物联系在一起。随着这些词汇的热度降低，人们的看法也随之改变--一些人认为 Web3 的相关性已经减弱。

The adoption of Web3 is nowhere near as fast-growing as many in the industry seem to believe. One reason for this is its ridiculous complexity, both in word (terminology) and deed (user experience). No wonder Ethereum’s Vitalik Buterin says more needs to be improved for the network to be inclusive.
Web3 的应用远没有许多业内人士认为的那样快速增长。其中一个原因是 Web3 在文字（术语）和行为（用户体验）上都复杂得令人发指。难怪以太坊的维塔利克-布特林（Vitalik Buterin）说，要使网络具有包容性，还需要做更多改进。

Web3’s reliance on Web2 is more significant than we realize. And the trajectory of Web3’s mass adoption hinges on the lessons we draw from our predecessors’ experiences.
Web3 对 Web2 的依赖比我们意识到的要严重得多。而 Web3 的大规模应用轨迹取决于我们能否从前辈的经验中吸取教训。

The problem is that Web3’s complexity and failure to connect with common users is hurting its growth. And Web3 ride-or-die enthusiasts don’t make things easier.
问题在于，Web3 的复杂性和无法与普通用户建立联系的缺陷正在阻碍其发展。而 Web3 的狂热爱好者并没有让事情变得简单。

Consider the everyday act of paying for something online with a bank card. It’s seamless – be it through a payment card or Apple Pay. You punch in the CVV or simply use facial recognition, and the payment is done. It’s having a familiar pattern to doing things that matters to end-users. Take ChatGPT, for instance: a seemingly complex AI technology, but when presented in a familiar chat-like format, it doesn’t scare people away. Instead, it appears more accessible.
想想日常使用银行卡在线支付的行为吧。无论是通过支付卡还是 Apple Pay，都可以实现无缝支付。输入 CVV 或使用面部识别，支付就完成了。对最终用户来说，熟悉的操作模式才是最重要的。以 ChatGPT 为例：这是一项看似复杂的人工智能技术，但以熟悉的聊天形式呈现时，并不会吓跑人们。相反，它显得更易于使用。

Web3 lacks this kind of uniformity; there’s no standardized approach that could be considered familiar and easy to grasp. Some enthusiasts might say that it goes against the core principles of Web3 and blockchain. But, frankly, it comes across like gatekeeping.
Web3 缺乏这种统一性；没有一种标准化的方法可以被认为是熟悉和易于掌握的。一些爱好者可能会说，这违背了 Web3 和区块链的核心原则。但坦率地说，这就像是在把关。

These same enthusiasts would advocate for broader adoption, but their actions do not mirror their words. The lack of transparency, coupled with a sense of exclusivity, poses significant barriers that hinder Web3’s acceptance among the general audience.
同样是这些爱好者，他们主张更广泛地采用区块链技术，但言行不一致。缺乏透明度，再加上排他性意识，构成了巨大的障碍，阻碍了 Web3 被普通用户接受。

Blockchain’s anonymity is good and all, but it doesn’t mean much to a typical breadwinner trying to provide for their family. Security concerns, the possibility of falling for a scam, and losing hard-earned money are all factors that render Web3 unappealing in the eyes of many. It bears saying that security cannot thrive under total anonymity.
区块链的匿名性固然很好，但对于要养家糊口的普通人来说意义不大。安全问题、上当受骗的可能性以及血汗钱的损失，这些因素都让 Web3 在许多人眼中失去了吸引力。毋庸置疑，在完全匿名的情况下，安全是无法得到保障的。

The Web3 scene is still figuring out how to make user experience resonate with everyday users. But Web2 has already figured that out.
Web3 领域仍在摸索如何让日常用户对用户体验产生共鸣。但 Web2 已经解决了这个问题。

Addressing this challenge in the Web3 landscape requires companies to actively create more use cases, bridging the gap to make Web3 appear more approachable. Take, for instance, the recent development of Trust Wallet SWIFT, which introduced account abstraction.
要在 Web3 领域应对这一挑战，企业就必须积极创造更多的使用案例，缩小差距，使 Web3 看起来更平易近人。例如，最近开发的信任钱包 SWIFT 引入了账户抽象。

There is room for improvement regarding terminology—shifting away from less familiar terms like “keys” and “gas fees” could mark the next step towards a more inclusive Web3. Common folk crave tangible use cases and practical applications in their everyday lives. So it seems to me that demonstrating genuine simplification of this technology is the way to go.
在术语方面还有改进的余地，不再使用 “钥匙 ”和 “汽油费 ”等人们不太熟悉的术语，这标志着向更具包容性的 Web3 迈出了下一步。 普通人渴望在日常生活中获得切实的用例和实际应用。因此，在我看来，真正简化这项技术才是王道。

Without a commitment to inclusivity, our community risks dwindling, and we won’t observe the widespread adoption and growth of the Web3 market.
如果不致力于实现包容性，我们的社区就会面临萎缩的风险，我们就无法看到 Web3 市场的广泛采用和增长。