金融时报:百度高管被中国网信办约谈

百度高管被中国网信办约谈

据中国媒体报道，一些热门贴吧的吧主权可以卖到每年100万元人民币（合15.2万美元）以上，广告公司负责联系百度与营利性医院和药企，从中抽取佣金。

测试中可能遇到的词汇和知识：

pornography色情[pɔː'nɒgrəfɪ]

censorship审查制度['sensəʃɪp]

trinity三合一，三巨头['trɪnɪtɪ]

to be listed上市

unethical缺乏职业道德的[ʌn'eθɪk(ə)l]

bulletin公告['bʊlɪtɪn]

haemophilia血友病[,hɛmo'fɪlɪr]

pharmaceutical制药的[,fɑːmə'suːtɪk(ə)l]

China's Baidu hit by false ads, porn and medical advice scandal （496words）

By Gabriel Wildau in Shanghai

Chinese internet search engine Baidu has come under attack from the country's technology regulator after a flood of complaints over false advertisements, pornography and leaks of personal information.

Nasdaq-listed Baidu has enjoyed a rapid rise, helped by Google shutting down its China site over censorship concerns in 2010, and along with Alibaba and Tencent is one of China's internet trinity. However, disappointing half-year earnings in July suggest its star may be waning.

The latest scandal shows it is not too big to fend off criticism of unethical behaviour — or to evade the attentions of the regulator. The State Internet Information Office said it had grilled Baidu executives on Friday and that the company would face unspecified punishment.

In addition to several breaches, the regulator said: “Some search results on Baidu are not impartial or objective, and its news channel has spread harmful information involving violence and terrorism.”

Baidu has apologised for seeking to financially exploit medical information bulletin boards and said it would stop the practice on its Tieba, or Post Bar, site.

Chinese netizens had attacked the company for replacing the volunteer moderator of its haemophilia-themed bulletin board with a private hospital that was accused of providing substandard care. The popular Tieba platform hosts about 19m forums devoted to a wide range of topics.

Baidu previously faced accusations of altering search results to feature entities that paid it to have their sites highly ranked. The incident also comes amid widespread public distrust of doctors and hospitals over accusations of corruption and shoddy care.

“Sixteen years ago, the two search engine companies [Google and Baidu] started at almost the same time. Sixteen years later, one company is researching the feasibility of quantum computing. By contrast, the other one is researching how to help other people sell fake medicine,” Sina Weibo user 5718276383 said on the Twitter-like social media platform.

Baidu said on Saturday it would partner with non-profit organisations to raise the quality of medical information on its Tieba site. In addition to problems on the haemophilia board, local media raised doubts about the qualifications of for-profit hospitals and pharmaceutical companies in charge of Tieba forums to dispense advice on high blood pressure, liver disease, vascular disease and uterine fibroids.

Local media reported that moderation rights to the most popular forums could fetch more than Rmb1m ($152,000) a year, with advertising agencies taking a commission for connecting Baidu with for-profit hospitals and pharmaceutical companies.

“We've heard a broad range of criticism and advice from media and netizens, as well as the voices of Tieba users. This incident has exposed a dereliction of duty in the management of our Tieba commercialisation,” Baidu said on in a statement on its official Weibo account.

Baidu's apology failed to quell all the critics. A group of 36 non-profits has filed a complaint with the Beijing Administration of Industry and Commerce accusing Baidu of violating China's advertising law.

A Baidu spokesman declined to comment.

Additional reporting by Ma Nan

请根据你所读到的文章内容，完成以下自测题目：

1.What is the reason of Google's shut down in China?

A.to be listed in USA

B.too much tax

C.worried about censorship

D.profit shrinkage

答案(1)

2.What is the meaning of “Baidu's star may be waning” in the second paragraph?

A.poor profit

B.under attack from regulator

C.Google is coming back

D.too much criticism

答案(2)

3.What did Baidu do in aemophilia-themed bulletin board and caused anger?

A.leaked personal information

B.replaced moderator

C.published false advertisements

D.tax evasion

答案(3)

4.Who will cooperate with Baidu to raise the quality of medical information?

A.volunteer doctors

B.pharmaceutical companies

C.for-profit hospitals

D.non-profit organizations

答案(4)

* * *

(1)答案：C.worried about censorship

解释：由于谷歌(Google)在2010年因担心审查制度而关闭了中国网站。

(2)答案：A.poor profit

解释：百度去年7月发布的半年度盈利令人失望，似乎表明其星光可能正逐渐暗淡。

(3)答案：B.replaced moderator

解释：百度将血友病贴吧的志愿吧主换成一家被指不具备医疗资质的民营医院，此举受到中国网民的抨击。

(4)答案：D.non-profit organizations

解释：百度表示将与非营利组织合作，提高贴吧医疗信息的质量。