网店看得见摸不着，实体店可以真实地感受然而价格又偏高，如今一种新的经营模式开始进入人们的视野，那就是click-and-mortar(线上线下相结合)，让你告别纠结，获得更完美的购物体验。

 

 

Clicks-and-mortar describes a business model that combines online e-commerce with physical retail outlets.

“线上线下相结合”指的是将网店和实体零售店相结合的一种经营模式。

With the ‘click-and-mortar’ grocers, stores that have both a local presence and online shopping capability, customers can get the best of both worlds.

“线上线下相结合”的模式让你既能在当地实体店亲身体验，又能在网上进行购买，从而让消费者鱼和熊掌兼得。