淘宝一族们如果上支付宝查看自己的消费记录，有的人会发现自己的消费分布图是一条大起大落的曲线，因为他们对有的东西不惜重金，而其他东西的开支则能省则省，这种消费模式就叫rocketing(火箭式消费)。

Rocketing refers to spending a great deal of money on a fewimportant items while spending only an average amount or lesson everything else.

“火箭式消费”指的是在几件重要的东西上花费许多钱，而在其他东西上花费不多或很少。

Some people will spend lots of money on a few items they really care about, such as their iPhonesor their SLR cameras, and then they will go downmarket to Wal-Mart to buy most of the otherstuff they don’t care about. Rocketing is occurring at every income level.

有些人会在他们非常在乎的几样东西上花费重金，比如苹果手机或单反相机，而其他无所谓的大部分东西则选择去沃尔玛这种低档平价市场上购买。各个收入阶层都存在火箭式消费模式。