第一页：片段欣赏
第二页：巧学口语
第三页：小小翻译家
第四页：文化一瞥

影片对白：

Andie’s boss: Ladies, Judy Spears and Judy Green from Warren Advertising. We're going to cook up some fabulous tie-ins for the fall. Jeannie Ashcroft, Fashion and Trends. Michelle Rubin, Fitness and Health.

Michelle: Excuse me. Hi.

Andie’s boss: And Andie Anderson, our resident "How to" girl.

Spears: Oh, I've seen your column, Andie. What are you working on now?

Andie: Oh, actually...

Andie’s boss: "How to Lose a Guy in Ten Days." She's actually going to start dating a guy, and then drive him away in a week and a half.

Green: Sounds needlessly vicious.

Andie’s boss: It's going to be fabulous. Now all she has to do is run along and find the lucky guy. Go, go, go.

Green & Spears: Nice to meet you.

Andie & Michelle & Jeannie: Bye. Good-bye.

Andie’s boss: Ladies, come.

Andie: Find the guy.

Michelle: Okay.

Jeannie: Find the guy.

Michelle: Oh, you are never going to pull this off.

Andie: Watch me. Tonight, I'll hook a guy. Tomorrow, pull the switch.

Before the ten days are up, I'm going to have this guy running for his life.

Jeannie: You're not going to burn his apartment down or bite him or anything, are you?

Andie: No! I'm going to limit myself to doing everything girls do wrong in relationships. Basically, everything we know guys hate. I'll be clingy, needy...

Jeannie: Be touchy-feely.

Andie: Yeah.

Jeannie: Ooh, call him in the middle of the night, and tell him everything you had to eat that day.

Michelle: What's wrong with that? I'm kidding.

 

 

Ben’s boss: Hello, Ben. What are you doing here?

Ben: Phil, I'm here for the meeting. Ladies.

Green: But you weren't invited.

Ben: Yeah, but I should have been. I mean, it was my tip that DeLauer's shopping for a new firm.

Ben’s boss: Yes, it was, but I have to think in terms of who's best-suited within the company team.

Ben: Yes, sir, and that's me. I want to handle this pitch.

Ben’s boss: Ben, you sell Joe Blow better than anyone else in my shop, but these girls sell luxury better than anyone else in the business. We have to put our best foot forward on this pitch. DeLauer would be our biggest account.

Ben: Yes, sir, they would. Annual advertising billings of 50- to $60 million. And I am the man that's going to bring this home for you, Phil.

 

 

Michelle: Why this place?

Jeannie: It's perfect. Hi, Ingrid.

Ingrid: Hi.

Jeannie: Mullins' is the apres-work watering hole for the upwardly mobile.

Ben: Now, to date, the diamond industry has always targeted men, sending the message that the woman needs the man to buy her the rock. All right, they say, "A diamond is forever." We say, "A diamond is for everyone."

Ben’s boss: I like that.

Ben: Yes.

Spears: We don't. "A diamond is for everyone" sends the message that diamonds are everywhere, which means they're not rare, and if they're not rare, they lose their status. Status is the reason to buy them in the first place, which Benjamin would know if he understood women, which you don't.

Ben’s boss: You can't feel bad about that, Ben. No man does.[page]

第一页：片段欣赏
第二页：巧学口语
第三页：小小翻译家
第四页：文化一瞥

1. cook up: <口> 想出，策划。影片中指的是策划广告。看一下例子：cook up sb.'s murder（策划谋杀某人）。cook up还有“编造、制造”的意思。例如：cook up an excuse（编造借口）。

2. tie-in: <美> 搭卖，搭卖广告，搭配销售的商品。在影片中指的是“搭卖广告”，Andie的老板请了Warren广告公司的Judy Spears和Judy Green来为她的杂志设计搭卖的广告。搭卖一般指紧俏商品与滞销商品搭配着出售，目的就是为了促销。

3.pull off: <口>（成功地或艰苦地）完成，做成，赢得。影片中Michelle认为Andie要在十天之内甩掉一个男人很难。看一下例子：pull off a million-pound deal（好不容易做成一笔百万英镑的生意）。

4. hook: 引（人）上钩，用计谋把……弄到手。影片中Andie信心满满地说她今晚就能钓到一个男友。请看例子：They hooked him into paying for everybody's lunch.（他们耍花招，让他为大家付午餐钱。）

5. for one's life: 逃命（似）地。例如：He was running for his life toward town.（他逃命似地向城里飞跑。）for one's life也可以用for dear life来替代，它还有“拼命地”的意思。例如：He held on to the ledge for dear life/for his life.（他死命抓牢岩石的突出部。）

6. clingy: （人）在情感上过于依赖他人的。如果要表达“依赖男子的妇女”或“离不开母亲的孩子”我们可以用clinging vine来表示。

7. touchy-feely: <口><贬> 感情外露的，煽情的，举止亲昵的。影片中Jeannie的意思是说如果一个女人太过腻歪了，男人也会厌烦。touchy-feely也可以用来形容男子，touchy-feely guys的意思是“女人气的男子”。

8. tip: 指点，忠告。

9. pitch: <美口> 商品广告。

10. put one's best foot forward: 全力以赴。例如：Put your best foot forward and you will succeed.（只要全力以赴你会成功。）

put one's best foot forward还有“给人留下好印象”的意思。请看例子：

Better get a haircut before you go to that job interview tomorrow. You want to put your best foot forward because there are twenty other people after the same job.

你明天去那个公司面谈前最好去理一下发。你得给他们一个好印象才行，因为有二十多个人都在争夺这个工作。

11. bring home: （向……）以强调形式清楚地显示或证实。Ben极力向老板证明他能够把这支钻石广告做好。看一下例子：The point is brought home in yesterday's detailed statistics.（昨天公布的详尽统计资料清楚地说明了这一点。）[page]

第一页：片段欣赏
第二页：巧学口语
第三页：小小翻译家
第四页：文化一瞥

 

 

1. 他总是制造麻烦。

______________________________________________

2. 那匹马会跑赢。

______________________________________________

3. 她巧施妙计为自己择得夫婿。

______________________________________________

4. 谢谢你教给我如何上网。

______________________________________________

5. 她一病倒才使他深刻体会到自己对她的依赖程度有多大。

______________________________________________

《十日拍拖手册》精讲之二 参考答案

1. He had a mystified look on his face.

2. She is really emotional over this.

3. I took a glimpse at the phone and it was a blocked number.

4. She got dumped because she was always hysterical.

5. He gave me a categorical denial.[page]

第一页：片段欣赏
第二页：巧学口语
第三页：小小翻译家
第四页：文化一瞥

美国的广告业

一.美国广告的演变

1.美国广告的发展是从近代报纸广告开始的

2.1704年,美国第一份刊登广告的报纸《波士顿新闻通讯》创刊,内容是关于报纸的发行量问题.被称为“盲广告”

3.美国广告业之父——富兰克林，开创了报纸广告应用艺术手法的先例，他创立现代的广告系统

4.1841年，帕尔默兄弟开办了第一家广告公司，宣告广告代理业的诞生

5.《南方信使》杂志出现了杂志广告

6.1865年，路威尔创办了“广告批发代理”

7.艾耶父子广告公司成为美国第一个安排广告活动的现代广告公司

8.1922年，电台开播广告业务

9.1911年，美国广告联合会提出了“广告就是真实“的口号

二.美国的广告公司

1.1841年,美国诞生第一家广告公司,美国广告公司已有150多年的历史

2.杨·罗比肯广告公司是美国最大的一家广告公司

3.麦迪逊大街成为美国广告的象征

4.美国广告公司的特点：(1)形成了科学的组织及合理的分工(2)提高广告公司经营服务水平(3)走集团化、国际化的道路，开拓全球广告业务 

5.美国广告的一般程序：(1)企业的广告部门或专职人员根据生产计划和目标市场，做出初步的广告预算，然后将广告工作委托给广告公司(2)广告公司为客户进行市场调查、广告策划、提出创作方案，帮助客户选择广告媒介(3)广告刊播之后，广告公司还要为客户进行效果测定，提出反馈信息

三.美国的广告媒介

1.美国的三大报纸：《纽约时报》《华盛顿邮报》《洛衫机时报》

2.美国四大国际性杂志：《国家地理》《读者文摘》《时代》《新闻周刊》

3.1922年，纽约WEAE无线广播电台，以100美元的价格售出10分钟时间给长岛一家房地产公司做广告，此举开了美国无线电广播广告的先声

4.1929年，电台广告创出了以连续性的歌唱戏剧节目做广告的形式，专供白天“寂寞在家”的家庭妇女欣赏，由于它多宣传肥皂等日常生活用品，于是成为“肥皂剧”

5.邮戳广告既有广告戳又有宣传戳，其鼻祖分别为1876年美国费城建城百年纪念时所做的广告戳，以及同一年为贾勒特和帕尔默公司开办特快列车所做的标语式样的宣传戳，内容是“横越北美的特快列车”

6.电影被称为“隐蔽媒体”