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双语新闻:30岁上海设计师将AI和猫咪结合,火爆全网

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2024年05月07日

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Content creators are using artificial intelligence to produce innovative pet images such as chic cat models, attracting advertisers and companies eager to pounce on their thriving popularity.
内容创作者正在使用人工智能制作创新的宠物图像,如别致的猫模型,吸引广告商和公司急于抓住它们蓬勃发展的人气。
 
Since April last year, when Chen Jian posted images on social media platform Xiaohongshu of cats imitating human behavior, he has seen his number of followers grow rapidly.
自去年4月陈健在社交媒体平台小红书上发布猫模仿人类行为的图片以来,他的粉丝数量迅速增长。
 
One of Chen's posts of an AI-generated cat practicing baduanjin — traditional Chinese fitness exercises combining physical movement with breathing and meditation — has received more than 160,000 likes.
陈发布的一条人工智能生成的猫练习八段锦的帖子已经获得了超过16万个赞。八段锦是一种结合身体运动、呼吸和冥想的中国传统健身运动。
 
"I was shocked by the figure; after all, I was a newcomer with only a few hundred fans on my account," he said.
他说:“我对这个数字感到震惊;毕竟,我是一个新人,我的账户上只有几百个粉丝。”。
 
Chen, in his 30s, works as a visual designer at an internet company in Shanghai.
30多岁的陈在上海一家互联网公司做视觉设计师。
 
He studied the AI tool Midjourney after it was launched in March 2022. By entering the desired text, Midjourney can generate corresponding images using AI, taking only about a minute to complete the task.
2022年3月,人工智能工具Midtravel推出后,他对其进行了研究。通过输入所需的文本,Midtravel可以使用人工智能生成相应的图像,只需大约一分钟即可完成任务。
 
"I picked up related skills in my spare time out of a sense of anxiety about being replaced by AI one day," Chen said.
陈说:“出于对有一天被人工智能取代的焦虑,我在业余时间学习了相关技能。”。
 
His original aim was to apply AI tools to improve his professional skills and integrate them into his work.
他最初的目标是应用人工智能工具来提高自己的专业技能,并将其融入工作中。
 
"I figured this would help me complete tasks more efficiently and enhance the visual impact of my design," he said.
他说:“我认为这将帮助我更有效地完成任务,并增强我设计的视觉效果。”。
 
Chen's popular exercising cat was inspired by a real health issue in his own life.
陈的这只广受欢迎的运动猫受到了他生活中一个真实的健康问题的启发。
 
"At that time, I had recurring mouth ulcers and made a special trip to the hospital. The traditional Chinese medicine doctor recommended I practice baduanjin daily to boost my immunity," Chen said.
陈说:“当时,我的口腔溃疡反复发作,专程去了医院。中医建议我每天服用八段锦,以增强免疫力。”。
 
As he tried the exercises, he also encouraged his colleagues to practice with him. He then came up with the idea of using AI to create images of a cat doing the same exercises to promote public awareness about fitness.
当他尝试练习时,他还鼓励同事们和他一起练习。然后,他想出了使用人工智能创建猫做同样运动的图像的想法,以提高公众对健身的认识。
 
"AI tools were just gaining in popularity, and many people had little knowledge of the concept. Moreover, there were hardly any images of anthropomorphic animals crafted by AI, which probably explains why my work sparked people's strong interest and curiosity," Chen said.
陈说:“人工智能工具刚刚流行起来,很多人对这个概念知之甚少。此外,几乎没有人工智能制作的拟人动物的图像,这可能解释了为什么我的工作引发了人们的强烈兴趣和好奇心。”。
 
As he dug deeper into the phenomenon, he noticed more than 70 percent of Xiaohongshu users were women, and pets accounted for the fourth biggest amount of the platform's content.
随着他对这一现象的深入研究,他注意到小红书70%以上的用户是女性,宠物在平台内容中占第四位。
 
Chen said that interactions with his followers helped him understand that an increasing number of young people love cats as the felines help alleviate anxiety and boredom.
陈说,与追随者的互动让他明白,越来越多的年轻人喜欢猫,因为猫有助于缓解焦虑和无聊。
 
He also tested out other AI-generated cat models, but learned that the anthropomorphic cat was by far the most popular one.
他还测试了其他人工智能生成的猫模型,但了解到拟人化的猫是迄今为止最受欢迎的猫。
 
"This revelation made me settle on the theme of my (Xiaohongshu) account and focus my attention on coming up with more works on the anthropomorphic life of AI cats," he said, adding he wanted to take advantage of the "rare opportunity" of high interest in his account.
他说:“这一发现让我确定了我(小红书)账户的主题,并将注意力集中在创作更多关于人工智能猫拟人化生活的作品上。”他补充说,他想利用对自己账户高度关注的“难得机会”。
 
Since then, Chen has drawn inspiration from TV dramas, films and trending social phenomena.
从那时起,陈就从电视剧、电影和流行的社会现象中汲取灵感。
 
He has posted two AI cat models where some of their images are set against the backdrop of classic film scenes.
他发布了两个人工智能猫模型,其中一些图像以经典电影场景为背景。
 
"They have brought me a steady flow of new followers, more than 1,000 a month," Chen said.
陈说:“他们给我带来了源源不断的新追随者,每月超过1000人。”。
 
To date, he has garnered more than 50,000 fans, which in turn has attracted the attention of advertising agents.
到目前为止,他已经获得了超过5万名粉丝,这反过来也吸引了广告代理商的注意。
 
Many cat food advertisers have sought out his services, but Chen said he turned down most of them as he didn't know much about their products.
许多猫粮广告商都在寻求他的服务,但陈说,他拒绝了大部分,因为他对他们的产品了解不多。
 
However, he readily accepted associations with well-known milk tea brands, with car companies and internet app advertisers also knocking on his door. "These brands are renowned, so by assisting their promotions it also serves as brand endorsement of my account, making it win-win cooperation," Chen said.
然而,他欣然接受了与知名奶茶品牌的合作,汽车公司和互联网应用广告商也来找他。陈说:“这些品牌都很有名,所以通过协助他们的促销活动,它也为我的账户提供了品牌背书,使其合作共赢。”。
 
The most challenging aspect of collaboration is how to integrate the AI cats with the brands, which requires both creativity and technical skills, he said.
他说,合作最具挑战性的方面是如何将人工智能猫与品牌相结合,这需要创造力和技术技能。

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